The creator economy has become a buzzword in recent years, and for good reason. It encompasses the vast world of being a YouTuber, extending far beyond the act of filming and uploading videos. From video editing services to YouTube managers, from thumbnail designers to SEO experts, the creator economy is a complex ecosystem of businesses that support and assist content creators in their journey to success.
In this episode, Augie and Grant Ball discuss the creator economy and how individuals can find their place in it. They define the creator economy as the world of being a YouTuber and highlight the various businesses that support YouTubers in their growth and success. They emphasize the importance of finding your niche within the creator economy and offer tips on how to get started, such as becoming a YouTube coach or consultant, offering video editing services, or specializing in marketing and advertising. They also discuss the rise of short-form content and the potential opportunities it presents in the creator economy.
As the creator economy continues to evolve, staying abreast of emerging trends and technologies is essential. Embrace the power of shorts, explore new software solutions, and be open to AI and cloud-based editing possibilities. The creator economy is a dynamic landscape, and by adapting and innovating, you can position yourself for long-term success.
Highlights
[01:18] Definition of the creator economy and its various components
[02:28] Exploring different roles in the creator economy
[04:41] Grant's role as a YouTube consultant and freelancer
[06:09] The need for coaches and consultants in the creator economy
[07:14] The rise of video editing services in the creator economy
[07:42] The importance of short-form content and its potential in the creator economy [09:00] Discussion on the algorithm for shorts and its discoverability factor
[11:36] Shorts make content discoverability easier due to their short length
[13:52] Using tools like Asana helps manage video creation workflows efficiently [19:09] Start as an editor and expand skills to become an essential member of the creator economy
[22:12] Offloading video editing and changing career paths
[28:43] Being a YouTuber and posting frequent content
[29:36] Paid marketing ad campaigns and avoiding pitfalls
[33:14] The creator economy and opportunities beyond YouTube
[34:07] The importance of thinking outside the box
[34:30] Opportunities for partnerships and affiliate marketing
[35:34] Exploring different roles within the YouTube ecosystem
Resources Mentioned
Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp
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