Kids' channels on YouTube have become a global phenomenon, captivating young audiences and amassing millions of subscribers. These channels offer a unique blend of education and entertainment, providing parents with a valuable resource to engage and educate their children.
In this episode, Augie and Grant discuss the popularity and monetization of kids' channels on YouTube. They highlight the success of channels like Ms. Rachel's "Songs for Littles", and "Cocomelon" and explore the reasons behind their rapid growth. They also discuss different strategies for monetizing kids' channels, such as creating educational products and subscription services. Augie and Grant compare the potential of starting a kids' channel versus a gaming channel and emphasize the importance of providing value and engaging content to attract and retain viewers.
Creators in the kid's channel space should focus on building a solid brand and exploring alternative revenue streams. By expanding beyond YouTube and creating products or experiences that extend the channel's reach, creators can establish a sustainable business model. The key is to strike a balance between providing valuable content and finding innovative ways to monetize that content.
Highlights
[00:42] Augie discusses his personal experience using YouTube as a tool for educating and entertaining his children
[02:13] Augie compares the views of Miss Rachel’s channel with popular YouTubers like PewDiePie and Mr. Beast
[04:11] Augie talks about the monetization challenges for kids' channels on YouTube
[06:57] The idea of creating a subscription-based platform or membership area for educational content
[09:08] Grant shares his thoughts on how to encourage parents to make purchases related to the channel's content
[11:42] Why kids' channels don't often include explicit calls to action in their videos
[15:09] How Cocomelon, a popular kid's channel, amassed millions of subscribers and billions of views
[17:23] Augie discusses the educational value of channels like Miss Rachel's and the positive impact they can have on children's learning
[21:05] Potential challenges and limitations of starting a kids channel in the current YouTube landscape
[23:14] The dangers of YouTube manipulation and unethical marketing strategies targeting children
[25:08] Responsibility of content creators to maintain ethical standards when creating content for kids.
[26:45] Incorporating catchy jingles and engaging content to capture children's attention and promote educational products.
[30:09] Importance of creating content that resonates with both children and parents to foster a genuine connection.
[32:01] The impact of kids' channels on children's development and learning.
[34:15] The evolving landscape of kids channels and the need for continuous innovation and adaptation.
[36:27] Exploring partnerships with educational organizations and experts to enhance the credibility and educational value of the content.
Resources Mentioned
Subscribe to Miss Rachel on YouTube
Subscribe to the Video Creatr YouTube channel
Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp
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