As a content creator on YouTube, it can be disheartening when your videos aren't getting the views and traction you had hoped for. You may find yourself wondering what steps you can take to improve your next video and increase your chances of triggering the YouTube algorithm.
Augie Johnston and Grant Ball discuss how to troubleshoot videos that are not getting views on YouTube. They provide tips and tricks for adjusting future videos to increase views and engagement. They emphasize the importance of analyzing impressions, click-through rates, and average view duration to identify areas for improvement. They also discuss the significance of understanding your audience and creating content that resonates with them. Additionally, they touch on the different traffic sources on YouTube, such as browse, suggested, and search, and how they can impact video performance.
Troubleshooting your YouTube videos requires a deep understanding of your analytics, audience, and the YouTube algorithm. By analyzing your impressions, click-through rate, average view duration, and audience retention, you can identify areas for improvement and make necessary adjustments to your content, thumbnail, title, and topic.
Highlights
[01:11] Checking impressions and adjusting thumbnail, title, and topic
[02:36] Analyzing audience retention and average view duration
[03:52] Possibility of changing thumbnails and titles on old videos
[05:12] Importance of click-through rate and targeting the right audience
[09:07] Editing heavily in the first few minutes to keep viewers engaged
[12:03] Evan Carmichael's suggestion of keeping 70% of viewers after one minute [12:55] Analyzing drop-offs in videos to determine viewer engagement
[16:11] Getting right into the content at the beginning of the video
[16:57] Understanding your audience's preferences and interests
[17:28] Aligning content with personal artistic expression for artistic channels
[19:25] Understanding audience fears, desires, and motivations
[20:58] Creating videos that cater to the audience's true desires
[28:13] Utilizing trending topics to increase views [31:26] Using comments to build community and get video ideas
[33:21] Engagement signals to YouTube, like video shares, are important
[34:06] Sharing videos can be helpful, but may hurt watch time
[36:58] Uncertainty about the impact of sharing on YouTube success
[37:43] Content is malleable, learn from mistakes and keep improving
[38:37] Use benchmarks and analytics to gauge your progress
Resources Mentioned
Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp
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