Challenges on YouTube have come a long way from the days of cinnamon challenges and marshmallow challenges. These early challenges were often seen as silly and lacked substance. However, they did capture the attention of viewers who enjoyed watching others attempt difficult tasks. The appeal of challenges lies in the satisfaction, inspiration, and relaxation that viewers experience by living vicariously through someone else's difficult journey.
In this episode, Augie Johnston and Grant Ball discuss the power of “challenges” on YouTube and how they can help creators gain significant growth. They analyze the success of YouTuber Ryan Trahan, who gained 254 million views and 2.5 million subscribers in just 30 days by running a challenge on his channel. The hosts explore the reasons why challenges work so well on YouTube, the importance of watch time and click-through rate, and the impact of engaging thumbnails. They also provide examples of challenges in various niches, such as fitness, business, and gaming, and offer tips for creating compelling video topics.
Ryan Trahan is a popular YouTuber known for his challenge videos and vlogs. With over 10 million subscribers, he has gained a massive following for his entertaining and creative content. Ryan's videos often involve unique challenges and experiments, showcasing his determination and creativity.
Highlights
[02:11] Ryan Trahan's challenge to gain views and subscribers
[03:00] Reasons why challenges work well on YouTube
[04:14] Importance of watch time and engaging content in challenges
[07:09] How Ryan Trahan's coin challenge was inspired by Mr. Beast
[08:07] Importance of creating engaging intros and using B roll
[11:19] Ryan Trahan's success and consistency in uploading
[12:36] Break up big time challenge videos into parts
[14:55] Challenges should be accessible and meaningful
[19:51] Create challenges based on what you're good at
[21:03] Framework for creating challenge videos: how to do a normal thing without blank.
[23:16] Embracing silliness and challenges for entertaining content
[26:41] Other key factors for YouTube success
[27:52] The value and importance of spending time on a thumbnail
[29:03] Doubling down on successful video topics
[30:56] The dedication and hard work required for YouTube success
[31:10] Impressive viewership and the importance of consistency
[31:29] Discussing the high number of views on Ryan Trahan's channel
[32:26] Tips for keeping the upward trend in views
[33:58] Collaborating with other YouTubers in videos
[35:53] Advice for starting with smaller and relatable challenges
[37:19] Importance of gaining experience before tackling big ideas
Resources Mentioned
Check out Ryan Trahan on YouTube
Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp
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