YouTube has been making moves to embrace the podcasting trend, with the introduction of a dedicated podcast tab on the platform. This indicates that YouTube sees the value in video podcasts and is positioning itself as a competitor to other podcasting platforms like Apple Podcasts and Spotify. As YouTube continues to evolve, it's likely that video podcasts will become even more prominent on the platform.
In this episode, Augie and Grant discuss the benefits and challenges of starting a video podcast. They explain why video podcasts are becoming more popular on YouTube and how they can help you grow your audience. They also share tips on networking, repurposing content, and the importance of audio quality. While video podcasts can be easier to create than traditional YouTube videos, they require a different approach and strategy for success.
Highlights
02:01 YouTube's inclusion of podcasts and potential growth
03:44 Ease of creating video podcasts compared to regular YouTube videos
04:38 Importance of developing a voice and improving speaking skills
05:45 Networking opportunities through guest appearances and collaborations
07:15 Benefits of being a guest on other podcasts for promotion and SEO
09:15 Educational value and learning from experts in various fields
10:45 Expanding reach by publishing audio podcasts on various platforms
11:16 Importance of podcasts for building relationships and knowledge
12:00 Value of conversational podcasts for deepening connection with the audience
13:26 Importance of diehard fans for monetization and audience building
14:32 Repurposing podcast content for shorts and clips on different platforms
15:51 Joe Rogan's strategy of posting clips instead of full episodes
17:22 Utilizing full episodes, clips, and shorts to cater to different audience segments 19:39 The challenge of long-form videos in the YouTube algorithm
20:59 Fragmenting the audience by mixing different styles of content
24:34 The importance of patience and long-term value in podcasting
29:41 Recording software options for podcasting
31:41 Importance of investing more in microphones than cameras
35:45 Importance of less editing for conversational podcasts
36:14 Benefits of using a DSLR or mirrorless camera
36:53 Audio hosting and syndication 3
7:32 Editing the podcast for improved audio quality
38:11 Importance of simple editing for podcasts
39:00 Negative effects of excessive jump cuts
Resources Mentioned
Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp
✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com