Many creators struggle to find a consistent method for growing their channels and making them thrive. However, there are some channels that have figured out a winning formula and are achieving remarkable success.
Grant and Augie discuss six YouTube channels that are thriving and provide valuable lessons for other creators. They highlight channels like Little Joel and Pineley, which have found success by focusing on reaction videos and creating content in a simple and clever way. They also discuss the growth of channels like Socialty Pro, The Alchemist, and Dan Coe, and the strategies they have used to build their audiences.
Show Highlights
01:26 Example of Little Joel's reaction channel and its success
03:00 The effectiveness and polarizing nature of reaction channels
06:33 Importance of building a personal brand and focusing on writing and personality
07:59 Grant's preference for watching source videos over reactions
09:21 Augie's experience with making reaction videos in the basketball world
10:57 Pinely's channel and its more complex content
10:57 Introducing the channel Pineley and discussing its content
12:37 Secondary channel Evil Pinely and its purpose
14:00 Discussing the benefits of linking videos between channels
17:08 Socialty Pro and its creator Austin Armstrong
18:08 The success of Austin Armstrong's YouTube Shorts
21:08 Examining the rapid growth and monetization potential of YouTube Shorts
21:52 Discussing the business model of a YouTuber with a social media marketing agency.
23:03 YouTube's ad revenue for shorts is low and may not improve.
27:28 Speculations on what YouTube's algorithm wants for shorts.
29:55 Reviewing a channel focused on new-age spiritual topics.
30:25 The success of the channel is attributed to good camera presence.
31:32 The channel's aesthetic and eye-catching thumbnails contribute to its success. 33:01 The channel's niche topics resonate with its audience.
34:58 YouTube channels making a career out of niche topics
35:21 Highlighting the success of a channel with a backend
36:13 Importance of dedicated fans over casual ones
38:03 Comparing YouTube homepages and recommended content
44:23 Importance of being different in a niche
45:21 Consistency and patience in YouTube growth
46:03 Importance of videos feeding into each other
48:32 Keeping content on the same channel if it's related
49:23 Consider starting separate channels if the content is too diverse
50:18 Confusing the YouTube algorithm with mixed content
51:06 Tie content together under an obvious umbrella or separate channels
Resources Mentioned
Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp
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