My PR Predictions for 2024

My main aim in my professional life as a PR specialist and expert, is to help people and their business or organisation to become more visible.

Looking ahead to 2024, in this episode, I predict the things that the media will be engaged with, and share how you can get your voice heard, talking about those themes. I look at more general ‘trends’ to be considered in how PR will continue to be shaped over the next year. 

This includes the continuing importance of social media, of video content and the growing domination of generations who communicate via online tools. 

My over-riding point is, as always, strong human-interest stories are incredibly important. And, as sadly, there is further contraction of the traditional media, there will be a great demand for those stories – so it’s vital start thinking and planning ahead. This alone will put you ahead of your peers. 

Among the trends I talk about, three things I see as important in 2024:

• The rise of AI will continue, and understanding how to use it well and mindfully is important. 
• Having an authentic voice – personality is going to become more important, not less. 
•  The need to understand Generation Z if you are an employer, or if they are your clients/customers.

 Also, thought leadership will become more important on LinkedIn. Listen in for more tips and trends! 

If you would like to contact me, you can visit my www.Scottmedia.uk or join my free Facebook group here https://www.facebook.com/groups/prtribe