PR Not BS

Simon Read talks about selling accountancy businesses

Fiona Scott

My guest today is a good business friend who I’ve met through networking - Simon Read a business broker specialising in selling accountancy firms.  

He shares his journey from working in sales to becoming a business broker. He talks about the importance of networking both in person and online and the value of PR in building visibility and credibility. Simon sees networking as a good way to get out of your comfort zone, plus a place where you have the opportunity to build trust and relationships.  He also explains why networking in different areas to where you live and work can be very positive. Introducing you to new people and businesses who work in a different location to yours maybe a city compared to rural, that can your eyes to new possibilities and sometimes interesting challenges.

After listening to me talk (on several occasions) about making contacts with journalists, he did just that and contacted a journalist writing in his specific industry area.  Following that he has written around half a dozen articles for that journalist on a variety of accountancy subjects including selling your business and private equity.  In turn this has brought him other opportunities, including speaking engagements – one at Account X, a large accountancy Expo in London, and now he can share on his website, that he is a published author and speaker.

Simon explains what is involved when it comes to selling an accountancy business. When working with clients who are selling, he has to prepare them – addressing HR issues, improving systems, and ensuring positive financial trends on growth can be evidenced. He also talks about the challenge of attracting younger buyers to look at accountancy businesses that need modernization, when the younger generations are more likely to have adopted digital technologies. 

He gives some useful tips about how to prepare your business a good time ahead of when you might actually consider selling.

To contact Simon:

Website:  www.accountantsforsale.co.uk

Email: info@accountantsforsale.co.uk

If you would like to contact me, you can visit www.Scottmedia.uk  or join my free Facebook group here https://www.facebook.com/groups/prtribe