Ashlea Fisher shares how being personable in recruitment changes the game

Hosted by Lauren Roberts, today’s podcast welcomes Ashlea Fisher, founder of iRecruit4.

Recruitment business based in Royal Wootton Bassett, Wiltshire, iRecruit4 supplies businesses with their recruitment needs all across the M4 corridor servicing Basingstoke, Andover, Swindon, all the way down to Bath and Bristol. Specialising in the blue collar industry and temp contracts, Ashlea dives listeners into the world of recruitment.

Firstly, Ashlea shares her journey into the industry. From starting as a fledgling recruitment officer provided with no training to a thriving, successful and envied recruitment manager.

Commenting on how recruitment is such a diverse industry, where you work with a variety of people and you get to work with all types of people in the business, from business owners all the way to the factory workers.

Ashlea tells all about the trials of tribulations of working for other companies, sharing the people who’ve inspired her along the way. She also delves into the circumstances which led her to start up her own business. Going from strength to strength as she climbed the corporate ladder of recruitment, Ashlea found herself in a situation where she had to start her own business and has thrived ever since. Particularly crediting Megan, her ‘right arm’, for supporting her from the very start. 

“It was a case of now or never,” said Ashlea. “[I said to her] I’m just going to jump into my own business.”

Ashlea discusses her personal and professional growth whilst starting IRecruit4 and the heavy job of supporting people into employment. Divulging how the ethos of her business centres around putting people first as she highlights the importance of building relationships with businesses caveating that whilst iRecruit4’s fees are higher; they provide loyalty and quality to clients.

“A lot of these people are living paycheck to paycheck Lauren,” she says. “These are people’s livelihoods.”

Ashlea touches on her need to work within a community and how her active decision to engage with charities has been a priority from the start. She shares her goal to collaborate with her community, calling iRecruit4’s charity work “We Share Because We Care” where a percentage of their invoice value goes to a charity of the client’s choice. She stresses how this initiative is about working together to support those in need.

In her conversation with Lauren, Ashlea expresses the role and importance of PR in her business. Sharing how she doesn’t have the relationships in the local area and getting to know people and their community stories makes a massive difference, how going to networking events and sharing your stories and your business is essential, especially when you don’t have the longevity in the area. People feel like they know you when you walk through the door.

“One of the things we’ve learnt in recruitment is that ‘people buy from people’ and it’s important to let our personalities shine and you want to be trusted and working on your PR is great for that,” she said.

Ashlea also plunges into the world of AI in recruitment and how it’s impacting the sector along with iRecruit4’s responses to try and put people first. Supporting clients through interview and CV skills.

“You have to be very careful in our industry because our industry is very people focused and what you don’t want is to lose that personal touch,” she said.

To contact Ashlea Fisher, visit IRecruit4’s website: www.irecruit4.co.uk or email her ashlea@irecruit4.co.uk 

To get in touch with Lauren and the Scott Media team, visit www.scottmedia.uk

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