PR Not BS
PR Not BS
Kevin Griffiths shares why care is more than just care homes!
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Hosted by Fiona Scott, today’s podcast welcomes Kevin Griffiths, co-director of The Care Show.
Having met Kevin 7 to 8 years ago, Fiona found he was enthusiastic about business, networking and food. Fiona then introduced him to her VA, Hannah and now, together, Kevin and Hannah run The Care Show.
The event is Swindon’s Health & Social Care Expo where care industry professionals, suppliers, and service providers gather to share their insights and expertise bringing information and knowledge to businesses and members of the public.
“The Care Show is about helping people who provide care, need care, want care and are interested in it, no matter what part of the business world you hold,” Kevin said.
Kevin dives into the journey of stepping into this new role of co-director of The Care Show with Hannah, and what this new business venture means for himself and the local community.
He shares the past success and future hopes for The Care Show and how they’re stepping into networking and charity events. Kevin shares their ethos of giving back and how the focus is accessibility.
“Care is a very loose term and it covers a plethora of things,” he says. “It’s not just dumping an old person in a care home because that’s the first thing that comes to people’s minds.”
Kevin discusses the need for a collation of information around care and it not being on the internet and how having one place that a person can come to and ask about care options is essential.
The Care Show’s expo attracts businesses which specialise in a variety of care aspects for example: care homes, mental health, fostering, adoption, self-care, wills and probate, financial services, nutrition, and youth support.
Fiona shares how she underestimated the wide range of businesses which could attend The Care Show. Kevin and Hannah are both systematically underestimated and in January 2026 they successfully pull their first show together and did it extremely well.
Kevin reflects on his personal relationship with care provision both for himself and family members, sharing how different care is now than it was decades ago. He reflects on how people need to take responsibility to protect themselves and plan their future.
“If you haven’t got the plans in place you will have, what they used to call in the old days, ‘a pauper’s funeral’, because you aren’t going to get anything from the state,” he said. “We need to make a difference now.”
He speaks about people’s reluctance to ask for advice around care and how if he can bring one person who is worried or embarrassed of coming to the expo, and they get to ask questions, they have done what they set out to do.
The pair talk about the future of social care in this current political climate and how care isn’t discussed and undervalued in society. Kevin discusses how The Care Show aims to change that narrative and takes care and those who provide care more seriously and sets to bring care into people’s lives and makes it more successful and cohesive to support them as early as possible.
“Sometimes you have to stop and say, ‘hang on, why is this happening?’… and step outside of the bubble and see things with a new pair of eyes. That’s when you can come to the care show and ask people for advice,” he said.
Kevin concludes by chatting about how the conversations at The Care Show bring peace of mind to many and businesses are not there to gain clients but ease their worries.
The Care Show’s next event is on Saturday 10th October 2026, 9:30am to 2pm at DoubleTree by Hilton in Swindon.
To contact The Care Show, visit www.thecareshow.co.uk
To get in touch with Fiona visit www.scottmedia.uk
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