Funnel Hacking Hormozi: How His Book Funnel Prints Leads and How You Can Build Your Own

In this solo episode, I’m diving deep into Alex Hormozi’s powerful book funnel strategy and why it’s one of the smartest, most profitable lead-generation systems in the entrepreneurial world right now.

We’re not just admiring the funnel. We’re funnel hacking it. I break down every layer of Hormozi’s book marketing machine from his free book offer and value-packed nurture sequence to how he turns readers into high-ticket clients without ever “selling.”

If you’re an entrepreneur, coach, or expert with a book (or thinking of writing one), this episode will give you a clear roadmap for building your own authority funnel that grows your brand, generates leads, and drives conversions.

In this episode, you’ll learn:

• How Hormozi’s $100M Offers and $100M Leads books are designed to qualify clients
  
  
• Why giving your book away for free can lead to premium buyers
  
  
• The genius psychology behind his email follow-up and ecosystem content
  
  
• How to reverse-engineer your own book funnel even if you’re not Hormozi
  
  
• The 5 key pieces every lead-generating book funnel must include
  
  

Whether you’ve already published or are still planning your book, this is your behind-the-scenes look at building a book funnel that actually works in 2025.

📩 Ready to build a lead-generating book funnel of your own? DM me the word “FUNNEL” on Instagram or head to www.automaticauthority.com to book a free clarity call.

Transcript

0:00

Welcome to the Tarryn Reeves Show, the podcast for elite entrepreneurs, visionary leaders, and high impact CEOs who are ready to grow their brand, amplify their message, and build a legacy. I'm your host, Tarryn Reeves, multiple international bestselling author, publishing strategist and founder of Automatic Authority Publishing and Press House. Each week we dive into powerful conversations with trailblazing entrepreneurs and change makers who are using storytelling. To scale their business and impact. So grab your favorite drink, settle in, and get ready for a dose of inspiration, strategy, and the truth behind what it really takes to turn your wisdom into wealth. Okie dokie. Today's episode, woo-hoo. It is juicy. We are funnel hacking the grandma himself, Alex Hormo. Now whether you're obsessed with his content or just see his name pop up all over your feed in Jim Shorts and with his. Trustee whiteboard, you gotta give it to him. The man knows how to turn a book into a multimillion dollar lead magnet, but here's the kicker. He can do it. So can you. You don't need to be jacked or have a nine figure portfolio. Let me walk you through it exactly how this book funnel works and how you can take the best of it and make it your own. Now let's start with why Alex Ozzy's book Funnel in particular deserves our attention. He didn't just write a book and hope it's sold. He engineered a machine, one that fuels his brand, builds trust, and brings in pre-sold leads for his business acquisition.com. Two books, a hundred million dollars offers and a hundred million dollars leads both he gives away for free. Both are literally everywhere, and both of them lead you straight into his business ecosystem. Oh, and he has another one on the way. I respect strategy, and this one is one hell of a masterclass. Alex is not selling books. He's selling transformation and the book is just the front door. Let's dive into a step-by-step breakdown of Ho Mo's particular book Funnel style. He starts off with the free book offer, which I call the Hook. Zi doesn't sell his book first, he gives it away. That might sound crazy, but stick with me. You land on the site and boom, you get a free PDF free audio book. No opt-in required. Now think about it. Most people make you jump through hoops just to read the damn introduction of their book, but Osei knows something most don't. The more people who read his books, the more trust he earns and trust leads to conversion. After that, he has the hidden opt-ins where the nurture begins. So even though he gives the book away upfront, he still offers a lead magnet inside. It's brilliant. It's not an annoying popup like on a website. It's value layered into the book. Want the lead scoring calculator? Want my funnel breakdown template? Grab the spreadsheet I used for X. And you bet people opt in, not because they're being sold to, but because they want more. And this is the genius. The funnel begins after the book, not before. I'll say that again. The funnel begins after somebody has already downloaded the book, not before. What happens after that? It's the email sequence, which is the trust building machine. Once you opt into these little extras, the emails begin and they're damn freaking good. There's no fluff, no fancy graphics, just direct value packed messages. Hormo is warming you up. He's priming you and he's positioning his next move and you don't even realize it's happening. Now, I don't open 99% of my emails, but you bet I open his, even though I know that this is what he's doing because they're packed so full of value. Why wouldn't I? What comes next is the ecosystem content that recycles the book. This man doesn't just write a book and forget about it. He extracts every drop of value YouTube videos, walking through chapters, podcast episodes, dissecting strategies, clips, shorts, quotes, carousels, tweets, all from the book. He multiplies his message across platforms. And guess what? Every piece of content leads back to his core offer. Let's talk about the offer, the backend offer, where the real monetization happens. This is where the money is made. His CTA, his call to action is simple. Are you doing $3 million plus a year? Want to scale? Let's talk. That's it. The book isn't the revenue stream, it's the credibility builder. It qualifies and filters his dream clients. So by the time they get on a call, they're already in. Now, why does it work so damn that? Well, let's break down the psychology behind this funnel because if you understand this, you can create your own version no matter what stage you're at. And there's four stages to this Value. First is the first piece value. First trust wins. He doesn't gate keep, he gives the goods. And the more you give, the more people trust you. Simple. He solves real problems. His books aren't vague. They're very, very specific. Offers leads, things entrepreneurs wake up at 2:00 AM worrying about, well, Mozy also knows his person. He speaks to a very specific avatar. He's not trying to be for everyone, and that makes him magnetic to the very right people for him and his core offer. And the book feeds his whole business. Content. Yep. SEO Done Lead Generation check Sales enablement, epic. His books aren't one-time launches, they're business infrastructure. There's a reason he keeps publishing more books. So let's recap that. Why it works so damn well. He gives it all away. He solves real problems. He knows this person and the book feeds his whole business. So how can you model this funnel even if you're not ho mossy? How do you use this for your own book and your own business? I want you to start with the end in mind. What's the offer your book needs to lead to? Is it coaching, consulting, a digital product? Your book should be the bridge between your reader's pain and your premium solution. You then want to design the funnel before the book. Most people write. Then think about what to do with it. You need to flip that around. Plan your lead magnets, your nurture sequences, and your backend offer before you finish writing, or even better, before you even start, you need to think about the whole ecosystem before putting pen to paper. You then want to use your book to qualify the leads. Be very, very clear about who it's for and who it is not. For. A strong filter will serve your business more than some vague bestseller status. Then you wanna build the follow-up machine. You wanna do your, your emails, your content, your videos, and all of this is built from your book. You already wrote it. So work smarter, not harder, and multiply that effect. You then want to call your readers to action. Don't just end with, Hey, thanks for reading. Tell people exactly what to do next, whether that's book a call, join a program, download the next resource, whatever that is, tell them don't just. You know, shut the last page and be like, see ya. No, you want to call him to action? And if this all sounds brilliant, but totally overwhelming to you, that's okay. This is literally what I help my clients do. We don't just write pretty books. They are very pretty though. We build lead gen machines. So through our AAA experience, we nail your message, write the right book for the right person, engineer your funnel to fuel your business, and make sure the book doesn't just sit on a shelf but works hard for you every damn day. So now that we have funnel hacks, the heck of Hormo, here's your takeaway. Hormoze didn't win because he wrote a book. He won because he engineered a system. You have wisdom that could transform lives and businesses too. So stop waiting. Build your book, build your funnel, build your empire, and if you won, help building a book funnel that Prince needs while you sleep. DM me the word funnel on Instagram. Head to automatic authority.com to book a clarity call with me. Until next time, write your story, lead your legacy, and stay unapologetically powerful. Thanks for tuning into the Tarryn Reeves Show. If today's episode litter firing you, share it with someone who needs to hear it and don't forget to subscribe so you never miss a story that could transform your business. If you're ready to write the book that positions you as the go-to authority in your industry, visit automatic authority.com to find out how we can help you make it happen. Until next time, keep owning your story, leading with impact and building a legacy.