How'd it Happen?
Hi, I’m Mike Malatesta, the creator and host of the "How'd it Happen?" podcast. On the podcast, I have meaningful conversations with some of the most successful people about how that success happened to them. My guests include Entrepreneurs, Athletes, Physicians, Non-Profit & Academic Leaders, Consultants, Financial Experts, Authors, Moon Shot Explorers, and more. I dig in deep with every guest to get to the roots of their success. To discover not just how it happened but why it matters. My mission is to expose and share the ideas and clues you need to Inspire, Activate, and Maximize the greatness in you.
How'd it Happen?
What’s in It for Them?
In this episode of the How’d It Happen Podcast, Mike Malatesta shares the inspiring story of Joe Polish, a recovering addict turned marketing genius. Mike discusses four key takeaways from Joe's book, “What's In It for Them,” that can benefit leaders and entrepreneurs alike.
Despite a challenging start as a carpet cleaner with no money or experience, Joe's commitment to learning and connecting with others led him to become a successful entrepreneur and super-connector. Mike’s takeaways from this book will help listeners build valuable relationships and achieve success.
Mike delves into Joe’s unique approach to relationships and how he emphasizes the importance of helping others without expecting anything in return. Joe categorizes relationships as either ELF: easy, lucrative, and fun, or HALF: hard, annoying, lame, and frustrating.
Join Mike as he explores Joe' Polish’s journey of resilience and determination and his insight on how to build meaningful relationships beyond just networking.
Episode resources:
Book: What’s In It For Them by Joe Polish
To Connect with Mike:
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