Do YOU have a niche? As a content creator, finding a niche can be extremely difficult… or, it can happen by total accident! For Tik Tok Creator Tyson Smith, being creative was easy the part… finding out what kind of content Tik Tok consumers liked best, was the struggle. After *lots* of trial and error, it was his goofy humour and silly persona that really shined through. Uploading a video interrogating a sock (yes, you read that right) turned out to be the answer he was looking for. As he watched his video hit thousands, to hundreds of thousands, to millions of views- Tyson realized that THIS had to be it. Best part? He wasn’t even going to upload his most viral video… and his skyrocket to Tik Tok fame was a total accident. For Tyson, being authentic and staying true to himself is what pushed him to the next level he is at today. He believes that being real and not trying to fake it, is what his followers like most about his content - always staying relatable and providing a good laugh to those who come across his videos. As a creator myself - I couldn’t agree with him more. And with that, in the words of Tyson Smith himself, “So tell me… why haven’t you subscribed to Emelie’s podcast yet?”