“The reality is, when you get to workshops and focus groups, you want to be unearthing new insights.
What you don’t want to do is rehash something that the organisation already knows because of data they’ve collected.”
Alana Bennett is the founder of her consultancy, Connected Experience, and a self described human experience fanatic. Her experience is extensive with a solid background in human relations and one of the first movers in the emergence of employer branding.
“The reality is, when you get to workshops and focus groups, you want to be unearthing new insights.
What you don’t want to do is rehash something that the organisation already knows because of data they’ve collected.”
Alana Bennett is the founder of her consultancy, Connected Experience, and a self described human experience fanatic. Her experience is extensive with a solid background in human relations and one of the first movers in the emergence of employer branding.