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The Construction MF'ers
Leading a successful construction or manufacturing business can be tough. To survive, sometimes you have to be a real MF'er. We get it -- we're real MF'ers, too. MF'ers do what's right, pay it forward, lead through action, and get the job done. What did YOU think we meant by MF'ers? In THE Construction MF'ers, Mobilization Funding CEO and Co-Founder, Scott Peper, sits down with construction and manufacturing leaders to learn what they are doing differently and why it works. With a focus on communication, culture, and collaboration, The CONSTRUCTION MF'ERS tackles issues like labor, mental health, diversity, and growth with purpose.
The Construction MF'ers
How to Launch a Food Brand & Overcome Retail Setbacks w/ Doug Kantner | Construction MF'ers Ep.85
Launching any startup is tough. Launching a plant-based cheese startup brand is even tougher. Losing a two-year retail contract after just four months in business—and taking a $300K hit on unsold inventory—can feel like a knockout blow and can derail any business.
In this episode of The Construction MF’ers podcast, Scott Peper sits down with Never Better Foods founder Doug Kantner to talk about the challenges and strategies of launching Never Better Foods, who dissects how his plant-based cheese brand (under AME Nutrition) navigated that crisis and found a new path forward.
Doug explains:
- Why too many product lines dilute your focus—and your budget.
- How distributors, buying groups, and end customers each have different demands.
- The role of financing and purchase-order funding in weathering unexpected hits.
- How donating stranded inventory turned a bad situation into new opportunities.
If you’re tackling manufacturing, distribution, or financing hurdles, Doug’s story shows that a major setback doesn’t have to kill your brand. Learn how he stayed afloat—and where Never Better Foods is headed next.
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