The Construction MF'ers
Leading a successful construction or manufacturing business can be tough. To survive, sometimes you have to be a real MF'er. We get it -- we're real MF'ers, too. MF'ers do what's right, pay it forward, lead through action, and get the job done. What did YOU think we meant by MF'ers? In THE Construction MF'ers, Mobilization Funding CEO and Co-Founder, Scott Peper, sits down with construction and manufacturing leaders to learn what they are doing differently and why it works. With a focus on communication, culture, and collaboration, The CONSTRUCTION MF'ERS tackles issues like labor, mental health, diversity, and growth with purpose.
The Construction MF'ers
The UNTAPPED Power of Social Media for Construction with Jonathan Cor | The Construction MF'ers EP95
Ever find yourself scrolling through LinkedIn and wondering how some contractors just seem to “get it” on social media?
In this episode of The Construction MF'ers, our CEO and Founder Scott Peper sits down with Jonathan Cor—an experienced construction content creator and marketing strategist—to discuss what it really takes to make social media work for your business.
Jonathan shares his personal journey, starting from when he was stuck with heavy, text-only posts and a modest 30K yearly impression count, to reinventing his approach with dynamic graphics, video downloads, and Twitter-style headlines that have pushed his reach into the millions. He talks about the everyday reality of getting “in the flow” on LinkedIn—even when distractions hit—and how a consistent, authentic message, repackaged in fresh ways, is what truly resonates with audiences.
In this candid conversation, you'll learn:
• 𝗛𝗼𝘄 𝘀𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝘆𝗹𝗲 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗮 𝗵𝘂𝗴𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲, 𝗲𝘃𝗲𝗻 𝗶𝗳 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.
• 𝗪𝗵𝘆 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗹𝗶𝗸𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗹𝗶𝗸𝗲𝘀.
• 𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰, “𝗻𝗼 𝗕𝗦” 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗰𝘂𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗻𝗼𝗶𝘀𝗲 𝗼𝗳 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗽𝗼𝗹𝗶𝘀𝗵.
• 𝗪𝗵𝘆 𝗴𝗼𝗶𝗻𝗴 𝗮𝗹𝗹 𝗶𝗻 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀𝗻’𝘁 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹—𝗶𝘁’𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝘁𝗼𝗽 𝘁𝗮𝗹𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
If you’re ready to see how genuine social media can change your digital game, this episode is a must-listen. Tune in!
🔗 Follow Jonathan on LinkedIn:
https://www.linkedin.com/in/jonathan-cor/
🔗 Visit: www.customergrowth.co
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https://www.linkedin.com/in/scott-peper-9387288/
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