Why Contractor Marketing Fails & Three Steps to Fix It with Phil Risher | Construction MF’ers EP106 Artwork

The Construction MF'ers

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Why Contractor Marketing Fails & Three Steps to Fix It with Phil Risher | Construction MF’ers EP106

May 22, 2025 • Mobilization Funding • Episode 106

Tired of pouring cash into SEO, ads, and “full-service” marketing agencies—yet seeing no proof it actually pays off?

In this episode, our CEO, Scott Peper, sits down with Phil Risher, CEO & Founder of Phlash Consulting, to rip apart the cookie-cutter contractor marketing tactics that burn contractors and lay out a field-tested framework anyone can run.

You’ll learn:

🔹 Phil’s three-phase roadmap for contractor marketing—and the quickest way to see where leads leak out
🔹 A tracking move that ends the “give it six months” guesswork and shows results in real time
🔹 The hidden operational bottlenecks that quietly strangle growth even when ads are running
🔹 A lean follow-up sequence that wins trust before price ever hits the table
🔹 How smart partnerships and niche content pull in bigger commercial work—without algorithm roulette
🔹 The budgeting mindset that flips marketing from cost center to revenue engine—and one question that exposes any agency fast

Ready to turn marketing from sunk cost into reliable deal flow? Hit play, test Phil’s three steps on your own numbers, and share this with the contractor who keeps saying “marketing just doesn’t work.”

🔗 Follow Phil on LinkedIn:
https://www.linkedin.com/in/philrisher/

🔗 Follow Scott on LinkedIn:
https://www.linkedin.com/in/scott-peper-9387288/

🔗 Subscribe to Mobilization Funding YouTube Channel: https://www.youtube.com/channel/UCbmKi-OEJVbmQH_tIXdGwdw

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