THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
The Campfire Circle Podcast is made for mission-driven humans ready to build a personal brand that drives change and raises revenue. In our episodes, you can expect to learn about executive visibility, throught leadership, brand storytelling, and LinkedIn marketing for executives and teams.
We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway?
Let’s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with, and where there is always room.
We are the ones we’ve been waiting for.
THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
E52: How to Grow Your Email List Using LinkedIn - Workshop Replay with Jess Campbell
You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out?
My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with LinkedIn as a discovery platform. It was SO DANG GOOD I had to share a replay with you. Enjoy!
We discussed:
[09:32] Why focus on your email list and LinkedIn together
[13:46] How to productize your email list
[20:38] How to optimize your LinkedIn profile to promote your email list
[31:37] The power of an enticing waitlist
[37:32] Collaborations and LinkedIn Polls
[44:18] Freebies and ways to share them on LinkedIn
[56:26] Q&A Session
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources:
Subscribe to Jess’s newsletter for nonprofit consultants.
Get the Firestarter Weekly Email: Want my Wednesday recap on what's working (or worth inquiring into) for folks building a thought leadership brand on LinkedIn? Join my list!
Other Campfire Circle podcast episodes I recommend:
Episode 32: Beat imposter thoughts and content blocks with a High Five File
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Connect with Jess Campbell:
Website: outintheboons.me
LinkedIn: Jess Campbell
Podcast: Confessions With Jess and Cindy
Instagram: @outintheboons_
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms