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Dirt Road Discussions
We are all about agriculture all the time. This podcast will surprise you! It is not your ordinary farm podcast. These are fascinating stories, from technology to human interest, where we talk to captivating people who are changing the landscape of the world around us. Hosted by the Idaho Farm Bureau Federation.
Dirt Road Discussions
Knowing J.R. Simplot: Building A Legacy
When J.R. Simplot met with Ray Kroc (McDonalds) and sold him on the idea of “consistent” frozen Idaho potatoes, the Simplot company was headed for big things. A second encounter with a guano (bat poop) salesman, led to an experiment that would inspire Simplot to build a large fertilizer business. And finally, Olympian Jackie Joyner-Kersee (Flo Jo) would help jump start the J.R. Simplot Games as one of the largest indoor high school track meets in the nation.
These are the stories told by Rick Phillips who personally knew J.R. Simplot and worked as his Manager of Public Affairs for the past 34 years before recently retiring. He gives a fun and insightful look into what built this company and how Mr. Simplot’s personal connection to people was his secret to success.