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Dirt Road Discussions
We are all about agriculture all the time. This podcast will surprise you! It is not your ordinary farm podcast. These are fascinating stories, from technology to human interest, where we talk to captivating people who are changing the landscape of the world around us. Hosted by the Idaho Farm Bureau Federation.
Dirt Road Discussions
Saving Lily Hill Farm
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In this episode, we sit down with Avery Claire Wrigglesworth, the daughter and wife who left her career in international finance to return to her childhood farm.
In 2019, Avery got a call from her father indicating a need to pass the responsibilities of their LaGrange, Georgia farm to the next generation. Avery and husband Marc made a leap of faith. They uprooted their lives and returned to Lily Hill Farm with one determination: save the land from foreclosure. However, they quickly discovered that some markets were built against independent producers—a vulnerability that became obvious when the COVID-19 pandemic affected global meat processing supply chains, leaving producers with historically low payouts while grocery store prices skyrocketed.
Refusing to let the farm fail, Avery & Marc pivoted from a traditional cow-calf operation to a thriving, direct-to-consumer retail model. They share how circumstance required them to blend their corporate background with a passion for agriculture to revitalize their family legacy.