The Dan Rayburn Podcast
Curating all the streaming media industry news of the week that matters most, in 30 minutes. Unvarnished, unscripted and providing you with the data and analysis you need, without any hype. The pulse of the streaming media industry.
The Dan Rayburn Podcast
Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience
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Dan Rayburn
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Episode 49
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Kevin McGurn, President of Sales and Distribution for Vevo joins me for a discussion around Vevo's FAST strategy. Kevin discusses the success Vevo is seeing with regards to their content programming and how it changes per region; their monetization strategy with advertising; how they are getting such high engagement numbers; the importance of multi-platform distribution; and why the largest volume of their viewership happens on the large screen.
Podcast produced by Security Halt Media