“People forget that farmers aren’t just farmers. They’re small businesses!” Eric Pfieffer joins hosts Ryan Priest and Sal Sama for this episode of The High Ground powered by Premier Companies. Eric is the Vice President of Hoosier Ag Today, and they’ve been a wonderful partner for Premier over the years and a source of education not just for farmers, but for the general public as well.
You’ll hear about Eric’s “radio love story,” the Indiana agriculture community, California’s Prop 12 and the implications, and Hoosier Ag Today. If you’ve heard of Hoosier Ag Today, you likely know they cover farm news and the weather, but did you know they are on 70+ radio stations and have their own meteorologist? You’ll also learn more about the National Association of Farm Broadcasting (NAFB), Gary Truitt, and how their programming has been able to educate growers and the general public every day. “First and foremost, that’s why we’re here. We want to educate farmers and let them know all of the important things that are gonna impact their operation.”