Robert Brill, CEO and founder of Brill Media, discusses his personal journey from W2 employee to a full time entrepreneur, who runs his marketing agency. He offers tips and lessons learned for those considering the transition. Know thyself and find a competitive advantage. https://brillmedia.co/
Robert explains the concept of white label media buying and how Brill Media works with other agencies to provide advertising services. Brill also discusses the lifestyle differences between being an employee and an entrepreneur, as well as the financial and retirement planning considerations. He shares insights on the growth and scaling of Brill Media, the role of AI in the advertising industry, and his goals for the future.
Takeaways
- Brill Media specializes in white label media buying, providing advertising services to businesses and partnering with other agencies.
- Transitioning from being a full-time employee to an entrepreneur can be messy and requires self-reflection, knowing one's strengths, and having financial stability.
- Entrepreneurship requires hard work, constant learning, and the ability to delegate and enforce standard operating procedures.
- The ideal client for Brill Media includes agencies looking to expand their services, small businesses with a marketing budget, and individuals interested in starting their own agency.
- AI is transforming the advertising industry, particularly in creative development and optimizing ad campaigns.
- Entrepreneurs should prioritize personal finances and retirement planning, considering factors such as cash flow, product-market fit, and healthcare options.
- The goal for Brill Media is to create a successful lifestyle business that provides value to clients and offers a balanced and fulfilling life for its team members.