MONEY WITHOUT MATH

The Good, the Bad, the REALLY bad of TikTok Finance with Anna N’Jie-Konte, CFP®

Viral dance videos helped cement TikTok’s popularity, but it offers more than just entertainment. As the most downloaded social media app, TikTok has become a force as a search engine, particularly among younger generations. A 2024 survey by Adobe cites that 4% of Gen Zers and 49% of millennials saying they’ve used TikTok as a search engine. And a significant chunk of these younger users are using the site as their go-to source for financial advice. When it comes to personal finance content, creators, or “finfluencers” run the gamut from ex-Wall Streeters to young professionals with no finance background who share their personal experience with common challenges like paying off debt or building credit. In contrast to the stuffy, boring world of traditional finance, it’s no surprise that TikTok’s edutainment approach to all things money has been effective. But with popularity, and without regulation, there are also plenty of bad, and very bad takes. In this episode, Anna N’Jie-Konte, CFP®, President of Re-Envision Wealth, to discuss the good, the bad, and the ugly of TikTok finance.