Quick Clips | Jason Moseley | EP 33

Quick clips today with the CEO of IBIS Worldwide, Jason Moseley.

Jason is an experienced P&L Business Leader with a proven track record of success within international B2B, IT, automotive, OEM, aftermarket, engineering, manufacturing, insurance & commercial market sectors. He is known for his strong operational leadership with strategic business development experience, operating with high levels of integrity. His vision and mission are to grow the IBIS brand globally and continue to expand IBIS as the leading thought-leadership organization for the worldwide collision repair market. He also takes a very active role in many of the IBIS conferences as conference director.

In his episode, Jason about his background and how he got interested in the auto industry. Jason explains that he had a passion for cars since childhood but was initially pushed towards business-related studies. However, he eventually studied automotive engineering at Coventry University in the UK, where he had the opportunity to study car design and manufacturing. After graduation, he worked in the first-tier supplier business of automotive manufacturing for 15 years, managing global projects and eventually moved to work for Thatum, a motor insurance repair research center in the UK.  Full episode also includes the history and evolution of car manufacturing and repair. He explains how car manufacturing used to involve sending all the components to the factory and putting them together, but manufacturers began to realize that qualified suppliers could build modules, like the seat system and many more.

Listen to the full episode of this quick clips with Jason Moseley. Click the link below for  EPISODE 33: https://www.buzzsprout.com/1895628/11615834


If you are interested in learning more about ClarityCoat, you can visit us here-

Website: https://claritycoat.com
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Transcript

 Hey guys, this is Adam from the podcast and you are listening to Quick Clips. Quick Clips are condensed versions from one of our previous podcast episodes featuring some of the interesting things our guests had to say. If you want to hear the full episode, we'll have it in the show notes below. And with that, let's start the show. 

What, what was it about automotive engineering that kind of scratched your itch over the other kind of engineering? Was it purely just because it was cars and that's what you were into and everything? I, I, I think so. I, I, I, and I think the idea was that you could, you know, the way things. I guess that's all engineering, but particularly for me with cars, I guess, to, to bring all these complex things together and make something that, to really make something that, that wasn't there before. 

Mm-hmm. . Um, and that, that, that was, you know, at my time it was really. We talk about mobility now in a completely different way, but in, in that time, you know, it was, you know, the motor vehicle was changing gl, it was changing the way we live. Um, and, and to, to be part of that was something that I, I really wanted to be involved in. 

Did you guys determine or deduce that the, like welding technique or like the glue technique or something like that was some of the more major. Things that weren't followed, like the old school way would've been, you know, bolting it in or like riveting it in versus, um, yeah, so, so, so the main, so, so, so on the on, on the B post, so you've got the, you know, the B post. 

So you've got the Bria doors, you've got the front door, you've got the post in the middle. Yep. So to replace that B post, a lot of repairers in the past may well have just done, if it's damaged in the middle, they just cut it and put a bit in. The actual repair procedure on this vehicle? It was a, it was a gm. 

It was what, what was in Europe then? It was a voxel, vere, what we call the voxel vector. Okay. Um, the actual repair method was, no, you have to take it out. You have to take a T out, you have to take it out in a t, you have to cut into the roof and cut into the sill and the piece that goes so that you make the joint at the tee point. 

Not, not just, . Now, traditionally, if you didn't know that often B post really, like if it was damaged in the middle, you'd just make a cut and take the bit out and weld a bit in. Interesting. You can't do that with this because the strength you, your, your, the strength is completely gone. By doing that, you have to take the t section, which takes you, may take you five hours more, um, will involve more material, more labor. 

So you might, you might cut a corner, right? Because once you put the paint on it, you don't know. Currently in the US. There is a huge gap, huge need for younger techs. Um mm-hmm. , is this something that you guys are experiencing or hearing from? Yes. What's, it's a global problem. Yeah. It's interesting because, you know, you have a, you have a pulse on what's happening globally, not just in one market over another one. 

Yeah. Um, is there something that you are doing to help out these guys, um, when it comes to figuring out what they need to do? Um, get some of this younger talent in the doors. Is there any movements that you guys are doing? Yeah, so there's, there's the, first of all, I'd say, look, this isn't an easy nut to crack, right? 

This is, this is something that's been neglected for a long time and we, we are not gonna solve it overnight. Um, But we will be able to solve it if we work together and what we've, what we've seen, and this item, this has been a, this is a hot topic, whether you're Europe, the us, or wherever you are. The first thing is, it's not just about skills. 

We were talking a few years ago, we can't get the skill people. , we've got an even bigger problem now. We just can't get the people. So even, yeah, we even, you know, we got, we've got training centers maybe, and we can't just get the people in them to train them to, so we, you know, we, we need to, you know, it's even more fundamental than that. 

So, so it's a big job. Uh, and what we, what we try and do, what we've tried to do, um, you know, we need to do more with this, you know, by no means am I, we, you know, we, we just cracked the surface of it. But what we try to do,  is. Given where we, where people we know around the world and what we've heard them say and what initiatives we've tried to bring them together. 

So I'll give you an example. Um, we, um, at I B U USA this year in, in May, um, we, we heard.  at the event about the col. What is the collision engineering program that's been supported by? Um, it, it's like a, it's like a brand new program. It you become a profess collision engineer. It's sponsored by enterprise, who've got together with, uh, a, a training organization, a uh, an educator. 

I, I forget the name now. My apologies. Um, like we go to so many, you know, we, we involved with so many people. I can't remember all the names, but this initiative is, is, is really supportive enterprise and we had them on stage to talk about this initiative. Uh, and I mentioned this, I was in Frankfurt, um, uh, auto mechanica a couple of weeks ago and I mentioned this and somebody there. 

Wow, that's really interesting in this market because we've got the same problem. What are they doing? What is it? What's it? So then we, we, you know, we share knowledge, um, and again, we'll bring people from the US to the Global Summit where we have 30 different people from 30 different nations there, you know, from South Africa, from the Netherlands, you know, from China from. 

And it just sharing this knowledge cause it's not, you made a point earlier, you know, it's not so easy to find out about events or information and there's a lot out there, but to find specific things you wanna know about is not so easy. Mm-hmm. . So, you know, we see it as very much our role to facilitate that and to to help that and. 

It is, it is an ongoing, it is an ongoing topic and I think part of that is, you know, we, we do a lot of work with, um, the WIN Women's Industry Network in the USA with Tanya and the team there, uh, win, you know, having the female element. Encouraging that side of our industry. Um, so yeah, it, it's a, it's a constant, it's a constant theme. 

Uh, and probably one of the things we've spoken about most this year is we've moved away from saying, from from discussing, look, we, we need more talent. We need good training centers. You know, we need to, we need to advertise the industry better. What we've moved to a more of a discussion about.  in the businesses we have, have we got good leaders and are those businesses. 

Attractive. Is it a good place to, is it attractive to somebody who wants to come in? You know, all the features there in the leadership and management, and do they have the capability to attract and then nurture this talent? And we know we get a lot of attrition.  because there isn't, uh, and we've got, you know, we are competing, this industry is competing with, you know, apple, Amazon, you know, the world is, the world is a bigger place now. 

We're, we're not just competing with the shop down the road, right? Um, so we have to, we have to change the way we lead the business and manage the business and the way it provides for, you know, a good work, a, a working environment that a young person today wants to work. We're, and we're away off that, right? 

I think some people are doing it great doing it. Well, certainly some of the bigger MSOs are starting to really get into that and create, they're creating their own bench of people because that's the only way they can do it. But you know, as a general industry, we are still, we're still away off. Hey guys. 

Adam from the podcast. I hope you are enjoying today's episode. Just wanted to ask you a quick favor. If the show has brought you value in some way, would you mind giving us a review and sharing the. It really helps the show get out there. Also, if you are looking to expand the services that your shop offers and you want to do more than collision work, you should really check out our company Clarity Coat. 

Clarity Coat is a peelable paint that allows body shops to offer color changes cheaper than a repaint, while still looking like real paint. You can also offer clear protection that has no edges and is sprayed instead of laid. Unlike vinyl and PPF clarity, Coke can be sanded and polished so you can give your customer the exact look that they are. 

If you are looking to expand your shop services, go to clarity code.com and fill out our Become an installer form. Alright, let's get back to the show. I have abdicated and put out the idea of having apprenticeships program apprenticeship programs in shops come. Um, and doing that instead of doing some sort of a formal education and everything like that, because I went. 

Um, college and did a diesel technology program. Went, uh, that's what I studied in college and became a diesel mechanic. Right. Well, the problem that I've heard from lots of other shop owners and people in this kind of industry is, well, great you went to college, but it doesn't, it didn't teach you anything about actual repair, um, processes. 

So we still have to pour a ton of time and resources into you to get you to the point where you need to go and, Suggestion to that is well just stop, just, just have a good working environment and then figure out a way to have a good apprenticeship program. What's, what is your thoughts on that? Yeah, I think that's right. 

And um, certainly in the UK market, the apprenticeship program is quite strong. Oh. Um, for, for body repair. Um, , the, there is several routes. Um, and again, uh, you know, when I used to work at Thatcher and they're still doing it today, I've just actually seen yesterday, I think on, on LinkedIn, you know, they're, they've got their next cohort coming in of, of apprenticeship programs and they're very much, they train in the training center, uh, at Thatcher. 

And then, um, um, they, they're obviously out in their place of work with their. Um, learning the, learning the skills. Um, so there are, there are those programs in certain markets. Um, but again, I think, as I said earlier, you know, the, the, the bigger, the bigger, certainly some of the MSOs, they, they're doing that, right? 

They, when I say creating their own bench, that's what they're doing. They, they may be getting motivated, but let's say unqualified people, uh, and they're making. Great technicians employment or, um, employee pool is, you know, one major issue that you guys are seeing across the indu. Um, multiple different industries, but I'm just curious, is there another. 

um, two or three spot that most people are talking about as being a problem in Yeah. You know, globally or specific markets. I, I, you know, the, the, the thing, the thing that's the thing that's changing, the things that's changing the industry is obviously gonna be, um, um, the biggest change we've seen for generations in terms of the way vehicles are propelled, right? 

We've had the internal combustion engine. God knows how many years, A long time. , a long time, you know, we're moving, you know, we we're moving to electrical power. That's a big shift, right? That's a big shift. So, you know, you could say, well, look, the industry's co cope with change before, uh, we'll cope with it again. 

And I'm sure that's the case. However, we have to accept that we, you know, we need to. Skill up. We need to be prepared to research and we need to prepare to change the way we work. If we do that, we'll be okay. Right? We can cope with change. So that's, we have to be flexible, you know, uh, I think, is it Charles, Charles Darwin that said it's the survive, it's the, it's not the fittest or the strongest. 

It's the, uh, it's the, the species that has the best ability to adapt. That is the, is the one that will survive and that's what we need to do. So if we go back to electric electrical propulsion, right? So you know, this is where you're dealing with high voltage. Lithium ion battery. You know, if you look at the early sort of, um, hybrid vehicles, you know, the Toyota Prius, that sort of stuff. 

If you look at the batteries now, even over that sort of 10, let's say that 10 year period when that sort of Prius came in and, and then we had the plug in, now we got the total electric vehicle. You know, the technology in that battery is phenomenal, right? And the power they can produce is, you know, nobody talks about now, you know, no power or range or anything like that. 

We seem to solve. Because, you know, these things are so, you know, the, the batch technology is, is, is amazing. However, you know, it is a massive, massive issue because remember just simple things practically that we talk about in the shop. You know, a, a, um, You've got that such high voltage in that vehicle. 

And remember, it's not like you're, it's not like you're, it's not the, the, the, the, the battery's not, it's not working like your electricity system in your home, you know, it's not an AC current, it's dc right? So, so if you, if you don't dis disconnect it properly or you have any issues and you get electric shock, if you do that at home, right, and you put your screen, don't do this, but you know, , you, you, you know, it throws you back, right? 

The current throws you. Not with DC Right. You know, it attracts you to the, it pulls you in, pulls you to the, it pulls you to the vehicle. So you know your mate in the workshop that happens to him. What's your reaction to you? Go and grind and grab him. You are in the chain then, so you know, you, you, things like proper rubber, you know, hooks to pull people, all the safety equipment, proper procedures to, um, disconnect the vehicle. 

Safe storage of batteries. You know, the idea of, again, you, you, we've had vehicles in our workshops for, you know, years and years and years. And when, you know, if you have a fire in a vehicle, it's an internal combustion engine vehicle. It's. Fabric brigade, put it out. It's not so easy with lithium iron, it just burns and burns. 

And burns. Yeah. Right. So, you know, if you've got, you know, I've had, some of them are forward thinking repairers. They've, if they've got a lot of EV vehicles in their, in their shop at night, um, which they will have, if, you know, it's a. Two week repair. They've been stu stilled all sorts of thermal imagery to alert them if the, if there's heating issues so they can get it straight away as the shop, the shop could go in, in, in, in minutes. 

Yeah. So you, you know, you, you're in a completely different world here and the space you need to repair and where, uh, such a vehicle and where you store the battery, uh, if it's a total loss, the disposal of the battery, you know, there's a whole mix coming and that, you know, that that is a hot topic that, that we, we need to address. 

Let's say the four. I'm sure the bigger forward thinking shops are onto this. They're investing, they know what to do, but as we know, not everybody is like, , it is very much a hot topic right now. If someone wanted to be a part of IBUs or, you know, what is the, one of the main things that I get from people or people talk about when they're joining, um, or going to conferences or whatever is, you know, what is it in for me? 

Like, what, what would I get out of it? Um, I think you've made some pretty strong points as to why someone would want to do this, but, you know, what do you tell people that, um, have objections to it? Uh, to you, but it's quite simple. It's quite simple. We are the only organization do this stuff globally. Okay. 

End of, so, so, so you come, you, you, you come to our, you come to an event with us. You will learn from other markets. You will learn about what others are doing, not just from your home market. Um, and that is, That's how we get better, right? We don't, we have to cast our net wider to learn about new, new, new ways of doing things or new relationships, meeting new people, whatever that is. 

New knowledge. From a wider, you know, we're a Glo, you know, we're a global community now. Uh, and that's what you get at IBUs. Um, uh, uh, and, and my team have that know-how and knowledge as well. And we will also bring that to the stage when we are questioning and interviewing people in local markets. We will ask the questions that we learn from elsewhere. 

So this isn't about going through the motions, Ibis is. Delivering a difference using global knowledge, but giving it that local focus to those people that are listening to learn more. And I think that's quite a unique, um, well I know it's unique cause I haven't seen it anywhere else. Um, we will continue to do that. 

Uh, and I think that's, that's the biggest thing I can say, Adam, about. Come and join us. Um uh, and you can have some fun as well. Alright, that does it for today's Quick Clips. If this episode has brought you value, would you mind giving us a review? Also, if you would like to learn more about Clarity Coat and what it can do for your business, please visit us@claritycoat.com. 

See you on the next one.