If you don’t have anyone to tell your story, no one will hear it.

Spokespeople promote their organisation’s achievements and defend its reputation during crisis media management incidents.

But there is a big difference between talking to the media and getting your messages across to the audience you want to reach.

Each media situation is different, and every spokesperson will have their unique style.

But there are characteristics effective spokespeople have – and we outline them in this blog that has now been converted to audio. 

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.