If you’ve been on our media training courses, you may have heard us say, “just be yourself”.

Personality is a crucial ingredient in media interview success – we want to see and hear from people who sound human and warm.

And one spokesperson produced a masterclass on how to do this, delivering an interview that was authentic, inclusive and packed with personality.

In this blog that has been converted to audio, we look at an interview one of our tutors described as a ‘masterclass’.

We also explore what made it so good and what other media spokespeople can learn from it.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.