The is a lot of buzz about ChatGPT. The artificial intelligence chatbot - trained to interact in a conversational way - is already being put to the test in everything from writing articles and songs to language translation.

In one case, a recruitment team unwittingly recommended the language model for a job interview after it completed an application task. And the publishers of the Daily Mirror are exploring whether it could write routine traffic and weather stories in its local titles. But what about crisis communication? Could ChatGPT - the fastest-growing web app in history - and AI have a role to play here?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.