It can be hard to know quite what to believe on April 1.

Social media is full of organisations issuing fake announcements, mock videos and made-up press releases.

At a time when it can feel like we are surrounded by stories of doom and gloom, it's an opportunity for brands to show their fun side and offer some light relief.

But when fake news and misinformation pose risks for companies, there are questions about whether it is foolish to get caught up in these brand shenanigans. 

Whatever your view, there were some who did it well this year. And one well-known brand that found pranks can be no laughing matter. To read the original article this audio blog was created from click here.

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