We are increasingly asked about the role of video in crisis communication.

Can it help you control the narrative and get your message to more people when you are in the spotlight?

Can it help you better connect with customers and supporters when you are under intense scrutiny?

And, if you do include apology videos in your crisis comms strategy, what makes a good one? 

To read the original article this audio blog was created from click here. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.