A weather bulletin may seem likely an unlikely starting point for a media training blog.

But a recent one contained a brilliant example of how spokespeople should use numbers in media interviews.

The presenter showed a photograph of giant waves caused by Storm Noa that swept across the UK last week.

And he said: “The waves were thought to be eight metres high – that’s about the size of two double-decker busses.”

Why is that such a great way to make numbers memorable?

To read the original article this audio blog was created from click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.