The benefits of media training are not always obvious to everyone. Something we often hear is that a CEO doesn't need media training. Why?

Because 'they've done loads of interviews before', 'they've done lots of public speaking', 'they can handle difficult questions' or 'they are very confident'. But this doesn't help bosses make the most of media interviews and get their key messages across to their target audience.

So, what should you do with a CEO who doesn't want media training?

To read the original article this audio blog was created from click here. Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.