We’ve been talking a lot lately about podcasts.

As well as guiding you through how to get started with your podcast, we’ve also explored how to prepare spokespeople to appear on this format.

And, if you needed any evidence of why that preparation is so crucial, an interview that grabbed our attention provided the perfect example.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.