Imagine if your approach to a media interview was described as ‘wasting airtime’.

Or if the presenter wrapped it up by saying, “It is an interesting policy – even if we don’t quite understand it.” 

And the newspaper reports that followed suggested you have been ‘skewered’. 

With feedback like this it’s easy to understand why media spokespeople need ongoing support and media training ahead of their media appearances. 

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.