There are many ways a media interview can veer off track.

Having too many messages, failing to prepare, using jargon, being evasive and losing your cool when faced with challenging questions are some ways an interview can start to go wrong.

But what about when a spokesperson starts to ask the journalist questions?

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.