Do you remember the CEO who gave an emotional press conference when her business was at the centre of a massive data breach?

Well, whether it’s just unlucky or accident-prone, barely a year after the worst data breach in Australian history, Optus and Kelly Bayer Rosmarin are back in the crisis communication spotlight.

The telecommunications company’s frail reputation has been further battered by a mass network outage that left people without phone or internet connection.

And its response has been labelled as a "clown show" and a "PR disaster".

To read the original article this audio blog was created from, click here.

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