The new year is supposed to be a time of new starts.

But Boeing has found itself facing a familiar PR and crisis media management headache at the beginning of 2024.

The company’s reputation was again forced into a tailspin when part of the fuselage – known as a door plug – tore off while the aircraft was travelling at around 16,000 feet.

It's the latest instalment in a damaging and long-running crisis for the aviation giant.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.