Imagine you work in comms for a premium car company. You are keen for your spokesperson to dispel the claim your vehicles are more often stolen than others. Probably the worst thing they could do in this situation is repeat the negative language used by the media. It is something we always highlight during our media training courses – it is a golden media training rule

Yet, we continue to see spokespeople make the same mistake. 

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.