Media training lessons from an interview that didn’t happen

The Media Landscape

The Media Landscape
Media training lessons from an interview that didn’t happen
Oct 07, 2024
Media First

Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention.


 What would have been a high-profile interview was canned after she accidentally sent him her briefing notes.


 The political journalist had been due to speak to him about his memoirs – called Unleashed - but posted on X that the “frustrating” gaffe “obviously means it’s not right for the interview to go ahead.”


 And the error reminds us of a question we are often asked during our media training sessions. 

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.