HOW QANTAS DEALT WITH AN UNLIKELY (AND AWKWARD) CRISIS

The Media Landscape

The Media Landscape
HOW QANTAS DEALT WITH AN UNLIKELY (AND AWKWARD) CRISIS
Oct 17, 2024
Media First

You can probably imagine the scenarios included in an airline’s crisis communication plan.


Extreme weather, mechanical malfunctions, cyber-attacks and the mistreatment of passengers trending on social media are all likely to feature prominently.


But what about showing an ‘inappropriate’ or spicy film to every passenger on a flight? And passengers being unable to turn off their screens?

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