{"version":"1.0.0","segments":[{"speaker":"female announcer","startTime":3.6,"endTime":6.45,"body":"Live from"},{"speaker":"female announcer","startTime":3.6,"endTime":6.45,"body":"MoLight Studios in the heartland"},{"speaker":"female announcer","startTime":6.45,"endTime":10.29,"body":"of America, it's your Monday"},{"speaker":"female announcer","startTime":6.45,"endTime":10.29,"body":"morning jolt of hot photography"},{"speaker":"female announcer","startTime":10.29,"endTime":13.65,"body":"tips with a frothy topping of"},{"speaker":"female announcer","startTime":10.29,"endTime":13.65,"body":"the latest product news from"},{"speaker":"female announcer","startTime":13.65,"endTime":18.87,"body":"Godox MoLight. And more. Welcome"},{"speaker":"female announcer","startTime":13.65,"endTime":18.87,"body":"to the Monday morning cup of Mo"},{"speaker":"female announcer","startTime":18.9,"endTime":22.8,"body":"with your host, the man who put"},{"speaker":"female announcer","startTime":18.9,"endTime":22.8,"body":"the MO in MoLight Michael"},{"speaker":"female announcer","startTime":22.8,"endTime":23.64,"body":"Mowbray."},{"speaker":"Michael Mowbray","startTime":26.55,"endTime":28.17,"body":"Good morning"},{"speaker":"Michael Mowbray","startTime":26.55,"endTime":28.17,"body":"and welcome to the Monday"},{"speaker":"Michael Mowbray","startTime":28.17,"endTime":31.53,"body":"morning cup of Mo. I'm your"},{"speaker":"Michael Mowbray","startTime":28.17,"endTime":31.53,"body":"host, Michael Mowbray. Each"},{"speaker":"Michael Mowbray","startTime":31.53,"endTime":35.43,"body":"week, I pour a cup of coffee and"},{"speaker":"Michael Mowbray","startTime":31.53,"endTime":35.43,"body":"explore a single topic related"},{"speaker":"Michael Mowbray","startTime":35.43,"endTime":39.9,"body":"to professional photography. So"},{"speaker":"Michael Mowbray","startTime":35.43,"endTime":39.9,"body":"thank you for joining me. This"},{"speaker":"Michael Mowbray","startTime":39.9,"endTime":43.89,"body":"week's topic is lighting with"},{"speaker":"Michael Mowbray","startTime":39.9,"endTime":43.89,"body":"purpose. And maybe I should"},{"speaker":"Michael Mowbray","startTime":43.89,"endTime":47.46,"body":"expand that out to say we should"},{"speaker":"Michael Mowbray","startTime":43.89,"endTime":47.46,"body":"do everything with purpose and"},{"speaker":"Michael Mowbray","startTime":47.46,"endTime":51.75,"body":"photography, background"},{"speaker":"Michael Mowbray","startTime":47.46,"endTime":51.75,"body":"selection, subject placement and"},{"speaker":"Michael Mowbray","startTime":51.75,"endTime":55.74,"body":"composition, light and shadow"},{"speaker":"Michael Mowbray","startTime":51.75,"endTime":55.74,"body":"construction, depth of field and"},{"speaker":"Michael Mowbray","startTime":55.74,"endTime":59.58,"body":"so on and so forth. You can't"},{"speaker":"Michael Mowbray","startTime":55.74,"endTime":59.58,"body":"just point a camera and expect"},{"speaker":"Michael Mowbray","startTime":59.58,"endTime":62.37,"body":"magic to happen though. That's"},{"speaker":"Michael Mowbray","startTime":59.58,"endTime":62.37,"body":"what it seems many people"},{"speaker":"Michael Mowbray","startTime":62.37,"endTime":66.57,"body":"expect, especially if you have a"},{"speaker":"Michael Mowbray","startTime":62.37,"endTime":66.57,"body":"really nice camera. Now, what"},{"speaker":"Michael Mowbray","startTime":66.57,"endTime":70.26,"body":"did I think about that? This"},{"speaker":"Michael Mowbray","startTime":66.57,"endTime":70.26,"body":"really could be a 10 part"},{"speaker":"Michael Mowbray","startTime":70.26,"endTime":74.52,"body":"series, but ya know, maybe I'll"},{"speaker":"Michael Mowbray","startTime":70.26,"endTime":74.52,"body":"end up doing that down the road."},{"speaker":"Michael Mowbray","startTime":74.7,"endTime":77.94,"body":"So let's just stick to lighting"},{"speaker":"Michael Mowbray","startTime":74.7,"endTime":77.94,"body":"with purpose for this episode."},{"speaker":"Michael Mowbray","startTime":78.72,"endTime":83.79,"body":"So what's driving this topic?"},{"speaker":"Michael Mowbray","startTime":78.72,"endTime":83.79,"body":"Well, a couple of things. One of"},{"speaker":"Michael Mowbray","startTime":83.79,"endTime":86.43,"body":"the most common mistakes I see"},{"speaker":"Michael Mowbray","startTime":83.79,"endTime":86.43,"body":"newer photographers make and"},{"speaker":"Michael Mowbray","startTime":86.43,"endTime":89.67,"body":"let's be frank, I see some quote"},{"speaker":"Michael Mowbray","startTime":86.43,"endTime":89.67,"body":"unquote experienced"},{"speaker":"Michael Mowbray","startTime":89.67,"endTime":92.97,"body":"photographers make the same"},{"speaker":"Michael Mowbray","startTime":89.67,"endTime":92.97,"body":"mistake is that they do not"},{"speaker":"Michael Mowbray","startTime":92.97,"endTime":97.65,"body":"place their main light with"},{"speaker":"Michael Mowbray","startTime":92.97,"endTime":97.65,"body":"exacting purpose. Maybe they"},{"speaker":"Michael Mowbray","startTime":97.65,"endTime":100.65,"body":"just always place their key"},{"speaker":"Michael Mowbray","startTime":97.65,"endTime":100.65,"body":"light in the same spot every"},{"speaker":"Michael Mowbray","startTime":100.65,"endTime":104.55,"body":"time out of habit, or because"},{"speaker":"Michael Mowbray","startTime":100.65,"endTime":104.55,"body":"they saw someone else do it that"},{"speaker":"Michael Mowbray","startTime":104.55,"endTime":109.26,"body":"same way, which isn't horribly"},{"speaker":"Michael Mowbray","startTime":104.55,"endTime":109.26,"body":"wrong. But it doesn't lend"},{"speaker":"Michael Mowbray","startTime":109.26,"endTime":113.82,"body":"itself to the creation of"},{"speaker":"Michael Mowbray","startTime":109.26,"endTime":113.82,"body":"compelling portraits. When I"},{"speaker":"Michael Mowbray","startTime":113.82,"endTime":118.05,"body":"teach in a mentoring session, or"},{"speaker":"Michael Mowbray","startTime":113.82,"endTime":118.05,"body":"in a workshop, or even what I"},{"speaker":"Michael Mowbray","startTime":118.05,"endTime":121.68,"body":"taught in the classroom at"},{"speaker":"Michael Mowbray","startTime":118.05,"endTime":121.68,"body":"Madison College, I will let the"},{"speaker":"Michael Mowbray","startTime":121.68,"endTime":125.64,"body":"students place their key light"},{"speaker":"Michael Mowbray","startTime":121.68,"endTime":125.64,"body":"on their own. That's when we're"},{"speaker":"Michael Mowbray","startTime":125.64,"endTime":128.82,"body":"first starting off learning"},{"speaker":"Michael Mowbray","startTime":125.64,"endTime":128.82,"body":"lighting, I'd let them plays it"},{"speaker":"Michael Mowbray","startTime":128.82,"endTime":133.41,"body":"on their own. Now, understand"},{"speaker":"Michael Mowbray","startTime":128.82,"endTime":133.41,"body":"that it wasn't a mean trick, and"},{"speaker":"Michael Mowbray","startTime":133.41,"endTime":137.34,"body":"I wasn't trying to hang them out"},{"speaker":"Michael Mowbray","startTime":133.41,"endTime":137.34,"body":"to dry. You know, prior to any"},{"speaker":"Michael Mowbray","startTime":137.37,"endTime":143.1,"body":"demo or anything in the lab, or"},{"speaker":"Michael Mowbray","startTime":137.37,"endTime":143.1,"body":"in the studio. I had taught them"},{"speaker":"Michael Mowbray","startTime":143.1,"endTime":145.38,"body":"about light placement and how to"},{"speaker":"Michael Mowbray","startTime":143.1,"endTime":145.38,"body":"create different lighting"},{"speaker":"Michael Mowbray","startTime":145.38,"endTime":148.68,"body":"patterns and shown lighting"},{"speaker":"Michael Mowbray","startTime":145.38,"endTime":148.68,"body":"diagrams and talked it through,"},{"speaker":"Michael Mowbray","startTime":149.01,"endTime":152.88,"body":"and even demoed it myself a few"},{"speaker":"Michael Mowbray","startTime":149.01,"endTime":152.88,"body":"times by then. And then talked"},{"speaker":"Michael Mowbray","startTime":152.88,"endTime":155.61,"body":"about how lighting patterns and"},{"speaker":"Michael Mowbray","startTime":152.88,"endTime":155.61,"body":"ratios can create different"},{"speaker":"Michael Mowbray","startTime":155.61,"endTime":159.24,"body":"moods and so on. I'll ask the"},{"speaker":"Michael Mowbray","startTime":155.61,"endTime":159.24,"body":"photographer to place their"},{"speaker":"Michael Mowbray","startTime":159.24,"endTime":162.93,"body":"subject and set their key light."},{"speaker":"Michael Mowbray","startTime":159.24,"endTime":162.93,"body":"Then before they click the"},{"speaker":"Michael Mowbray","startTime":162.93,"endTime":170.1,"body":"shutter, I stop and ask, Why did"},{"speaker":"Michael Mowbray","startTime":162.93,"endTime":170.1,"body":"you put your light there? The"},{"speaker":"Michael Mowbray","startTime":170.1,"endTime":173.4,"body":"most common response I get is"},{"speaker":"Michael Mowbray","startTime":170.1,"endTime":173.4,"body":"deer in the headlights look,"},{"speaker":"Michael Mowbray","startTime":173.43,"endTime":176.88,"body":"they freeze, they look around"},{"speaker":"Michael Mowbray","startTime":173.43,"endTime":176.88,"body":"for help. Again, I don't do this"},{"speaker":"Michael Mowbray","startTime":176.88,"endTime":181.26,"body":"to shame anyone but I do it with"},{"speaker":"Michael Mowbray","startTime":176.88,"endTime":181.26,"body":"a point in mind. If you cannot"},{"speaker":"Michael Mowbray","startTime":181.26,"endTime":186.24,"body":"answer that question, step back"},{"speaker":"Michael Mowbray","startTime":181.26,"endTime":186.24,"body":"and ask yourself, why did I"},{"speaker":"Michael Mowbray","startTime":186.24,"endTime":190.41,"body":"place the light there? And if"},{"speaker":"Michael Mowbray","startTime":186.24,"endTime":190.41,"body":"you can't answer that, you got"},{"speaker":"Michael Mowbray","startTime":190.41,"endTime":195.21,"body":"to do some thinking. Set your"},{"speaker":"Michael Mowbray","startTime":190.41,"endTime":195.21,"body":"light with purpose. Well, that's"},{"speaker":"Michael Mowbray","startTime":195.21,"endTime":198.81,"body":"easy to say, Michael. But how do"},{"speaker":"Michael Mowbray","startTime":195.21,"endTime":198.81,"body":"I do that? Where do I start? No"},{"speaker":"Michael Mowbray","startTime":198.81,"endTime":203.22,"body":"one showed me and that's totally"},{"speaker":"Michael Mowbray","startTime":198.81,"endTime":203.22,"body":"valid. There's a lot of"},{"speaker":"Michael Mowbray","startTime":203.25,"endTime":205.92,"body":"different resources out there"},{"speaker":"Michael Mowbray","startTime":203.25,"endTime":205.92,"body":"that you can see where light"},{"speaker":"Michael Mowbray","startTime":205.92,"endTime":211.35,"body":"placement affects the portrait"},{"speaker":"Michael Mowbray","startTime":205.92,"endTime":211.35,"body":"in different ways. But let's not"},{"speaker":"Michael Mowbray","startTime":211.38,"endTime":215.73,"body":"go there, because that's hard to"},{"speaker":"Michael Mowbray","startTime":211.38,"endTime":215.73,"body":"cover in an audio podcast. What"},{"speaker":"Michael Mowbray","startTime":215.73,"endTime":221.79,"body":"I do want to start with is the"},{"speaker":"Michael Mowbray","startTime":215.73,"endTime":221.79,"body":"why? What does your subject or"},{"speaker":"Michael Mowbray","startTime":221.79,"endTime":225.0,"body":"your customer or your client"},{"speaker":"Michael Mowbray","startTime":221.79,"endTime":225.0,"body":"want the image to say about"},{"speaker":"Michael Mowbray","startTime":225.0,"endTime":230.01,"body":"them? What is the purpose of the"},{"speaker":"Michael Mowbray","startTime":225.0,"endTime":230.01,"body":"photograph? Is it a professional"},{"speaker":"Michael Mowbray","startTime":230.01,"endTime":234.81,"body":"business headshot, a portrait"},{"speaker":"Michael Mowbray","startTime":230.01,"endTime":234.81,"body":"for a dating app, a portrait of"},{"speaker":"Michael Mowbray","startTime":234.81,"endTime":240.6,"body":"a senior athlete or an aging war"},{"speaker":"Michael Mowbray","startTime":234.81,"endTime":240.6,"body":"veteran? A newborn an engaged"},{"speaker":"Michael Mowbray","startTime":240.6,"endTime":245.46,"body":"couple? What is the purpose of"},{"speaker":"Michael Mowbray","startTime":240.6,"endTime":245.46,"body":"the photograph? And along with"},{"speaker":"Michael Mowbray","startTime":245.46,"endTime":250.23,"body":"that, what does the client want"},{"speaker":"Michael Mowbray","startTime":245.46,"endTime":250.23,"body":"the finish portrait to say about"},{"speaker":"Michael Mowbray","startTime":250.23,"endTime":253.08,"body":"them? Do they want to be"},{"speaker":"Michael Mowbray","startTime":250.23,"endTime":253.08,"body":"friendly and happy and"},{"speaker":"Michael Mowbray","startTime":253.08,"endTime":258.51,"body":"approachable? Does does the"},{"speaker":"Michael Mowbray","startTime":253.08,"endTime":258.51,"body":"client want to be serious and"},{"speaker":"Michael Mowbray","startTime":258.51,"endTime":264.63,"body":"dramatic or they look competent,"},{"speaker":"Michael Mowbray","startTime":258.51,"endTime":264.63,"body":"or sad and mournful or loving"},{"speaker":"Michael Mowbray","startTime":264.63,"endTime":268.89,"body":"and connected or playful and"},{"speaker":"Michael Mowbray","startTime":264.63,"endTime":268.89,"body":"fun. There are all kinds of"},{"speaker":"Michael Mowbray","startTime":268.89,"endTime":275.07,"body":"lighting, setups and ways to"},{"speaker":"Michael Mowbray","startTime":268.89,"endTime":275.07,"body":"convey these moods. In addition,"},{"speaker":"Michael Mowbray","startTime":275.1,"endTime":279.0,"body":"you may not have noticed, I'm"},{"speaker":"Michael Mowbray","startTime":275.1,"endTime":279.0,"body":"just pointing this out. But"},{"speaker":"Michael Mowbray","startTime":279.0,"endTime":280.35,"body":"different people look"},{"speaker":"Michael Mowbray","startTime":281.67,"endTime":285.39,"body":"different. There are different"},{"speaker":"Michael Mowbray","startTime":281.67,"endTime":285.39,"body":"face shapes, different eye"},{"speaker":"Michael Mowbray","startTime":285.39,"endTime":291.06,"body":"sizes, different skin textures"},{"speaker":"Michael Mowbray","startTime":285.39,"endTime":291.06,"body":"and tones, different ages. Not"},{"speaker":"Michael Mowbray","startTime":291.06,"endTime":295.83,"body":"everyone looks good in the same"},{"speaker":"Michael Mowbray","startTime":291.06,"endTime":295.83,"body":"kind of light. So light needs to"},{"speaker":"Michael Mowbray","startTime":295.83,"endTime":299.7,"body":"be set with purpose to meet a"},{"speaker":"Michael Mowbray","startTime":295.83,"endTime":299.7,"body":"client's expectations about what"},{"speaker":"Michael Mowbray","startTime":299.7,"endTime":304.26,"body":"they want. The image to say, but"},{"speaker":"Michael Mowbray","startTime":299.7,"endTime":304.26,"body":"also has to be done under the"},{"speaker":"Michael Mowbray","startTime":304.26,"endTime":308.58,"body":"construct of working with light"},{"speaker":"Michael Mowbray","startTime":304.26,"endTime":308.58,"body":"to highlight their unique face"},{"speaker":"Michael Mowbray","startTime":308.58,"endTime":313.08,"body":"and their body shape in order to"},{"speaker":"Michael Mowbray","startTime":308.58,"endTime":313.08,"body":"meet that goal. Of course, some"},{"speaker":"Michael Mowbray","startTime":313.08,"endTime":316.71,"body":"of that requires posing and"},{"speaker":"Michael Mowbray","startTime":313.08,"endTime":316.71,"body":"direction. But the final piece"},{"speaker":"Michael Mowbray","startTime":316.74,"endTime":321.72,"body":"is lighting. For example, if I"},{"speaker":"Michael Mowbray","startTime":316.74,"endTime":321.72,"body":"have an athlete that wants to"},{"speaker":"Michael Mowbray","startTime":321.72,"endTime":324.81,"body":"get a badass portrait that shows"},{"speaker":"Michael Mowbray","startTime":321.72,"endTime":324.81,"body":"off their muscle tone and their"},{"speaker":"Michael Mowbray","startTime":324.81,"endTime":329.34,"body":"fierce competitive spirit, I"},{"speaker":"Michael Mowbray","startTime":324.81,"endTime":329.34,"body":"wouldn't want to use flat or"},{"speaker":"Michael Mowbray","startTime":329.34,"endTime":332.67,"body":"beauty lighting with a smiling"},{"speaker":"Michael Mowbray","startTime":329.34,"endTime":332.67,"body":"face and the two thirds turn of"},{"speaker":"Michael Mowbray","startTime":332.67,"endTime":336.87,"body":"their torso, it's not congruent,"},{"speaker":"Michael Mowbray","startTime":332.67,"endTime":336.87,"body":"it doesn't make sense. All the"},{"speaker":"Michael Mowbray","startTime":336.87,"endTime":340.02,"body":"pieces must be in harmony with"},{"speaker":"Michael Mowbray","startTime":336.87,"endTime":340.02,"body":"each other in order to have"},{"speaker":"Michael Mowbray","startTime":340.02,"endTime":343.86,"body":"compelling portraits that are"},{"speaker":"Michael Mowbray","startTime":340.02,"endTime":343.86,"body":"true to the intent of the"},{"speaker":"Michael Mowbray","startTime":343.86,"endTime":347.94,"body":"subject maker in the viewer."},{"speaker":"Michael Mowbray","startTime":343.86,"endTime":347.94,"body":"somewhat lost in this"},{"speaker":"Michael Mowbray","startTime":347.94,"endTime":352.95,"body":"conversation so far is what you"},{"speaker":"Michael Mowbray","startTime":347.94,"endTime":352.95,"body":"want. What do you want the image"},{"speaker":"Michael Mowbray","startTime":352.95,"endTime":357.06,"body":"to say? You're the artist."},{"speaker":"Michael Mowbray","startTime":352.95,"endTime":357.06,"body":"You're the one tasked with"},{"speaker":"Michael Mowbray","startTime":357.06,"endTime":360.03,"body":"creating this image. Otherwise,"},{"speaker":"Michael Mowbray","startTime":357.06,"endTime":360.03,"body":"they could just take a selfie"},{"speaker":"Michael Mowbray","startTime":360.03,"endTime":366.72,"body":"right? What do you want it to"},{"speaker":"Michael Mowbray","startTime":360.03,"endTime":366.72,"body":"say? Is that in harmony with the"},{"speaker":"Michael Mowbray","startTime":366.72,"endTime":372.12,"body":"subject? If not, why not? Do"},{"speaker":"Michael Mowbray","startTime":366.72,"endTime":372.12,"body":"they have unrealistic"},{"speaker":"Michael Mowbray","startTime":372.12,"endTime":377.43,"body":"expectations? Or can they not"},{"speaker":"Michael Mowbray","startTime":372.12,"endTime":377.43,"body":"pull off what they intend? For"},{"speaker":"Michael Mowbray","startTime":377.43,"endTime":380.82,"body":"example, there are super smiley"},{"speaker":"Michael Mowbray","startTime":377.43,"endTime":380.82,"body":"person who can't pull off a"},{"speaker":"Michael Mowbray","startTime":380.82,"endTime":385.08,"body":"serious badass look, but that's"},{"speaker":"Michael Mowbray","startTime":380.82,"endTime":385.08,"body":"what they want you to do. That"},{"speaker":"Michael Mowbray","startTime":385.08,"endTime":388.95,"body":"can be a challenge. As a"},{"speaker":"Michael Mowbray","startTime":385.08,"endTime":388.95,"body":"photographic artist, it's upon"},{"speaker":"Michael Mowbray","startTime":388.95,"endTime":392.13,"body":"you to pull everything together"},{"speaker":"Michael Mowbray","startTime":388.95,"endTime":392.13,"body":"and unite the visions. And"},{"speaker":"Michael Mowbray","startTime":392.13,"endTime":396.48,"body":"sometimes those visions compete"},{"speaker":"Michael Mowbray","startTime":392.13,"endTime":396.48,"body":"with each other. Maybe you see"},{"speaker":"Michael Mowbray","startTime":396.48,"endTime":399.0,"body":"the opportunity for a"},{"speaker":"Michael Mowbray","startTime":396.48,"endTime":399.0,"body":"compelling, dramatic portrait,"},{"speaker":"Michael Mowbray","startTime":399.0,"endTime":403.26,"body":"but that's not what the client"},{"speaker":"Michael Mowbray","startTime":399.0,"endTime":403.26,"body":"asked for. Those visions are at"},{"speaker":"Michael Mowbray","startTime":403.29,"endTime":406.83,"body":"odds with one another, aren't"},{"speaker":"Michael Mowbray","startTime":403.29,"endTime":406.83,"body":"they? So how do you address"},{"speaker":"Michael Mowbray","startTime":406.83,"endTime":411.15,"body":"that? One of the best techniques"},{"speaker":"Michael Mowbray","startTime":406.83,"endTime":411.15,"body":"I have ever learned came from a"},{"speaker":"Michael Mowbray","startTime":411.15,"endTime":414.51,"body":"class I had with Joyce Wilson a"},{"speaker":"Michael Mowbray","startTime":411.15,"endTime":414.51,"body":"long time ago, if you don't know"},{"speaker":"Michael Mowbray","startTime":414.51,"endTime":420.03,"body":"who Joyce Wilson is Googler"},{"speaker":"Michael Mowbray","startTime":414.51,"endTime":420.03,"body":"Joyce Wilson, her philosophy for"},{"speaker":"Michael Mowbray","startTime":420.03,"endTime":424.02,"body":"dealing with competing visions"},{"speaker":"Michael Mowbray","startTime":420.03,"endTime":424.02,"body":"is simple. It's called one for"},{"speaker":"Michael Mowbray","startTime":424.02,"endTime":431.01,"body":"the and one for me. This means I"},{"speaker":"Michael Mowbray","startTime":424.02,"endTime":431.01,"body":"will do what you asked for the"},{"speaker":"Michael Mowbray","startTime":431.01,"endTime":436.17,"body":"please humor me as an artist."},{"speaker":"Michael Mowbray","startTime":431.01,"endTime":436.17,"body":"And let me also create one for"},{"speaker":"Michael Mowbray","startTime":436.17,"endTime":440.55,"body":"myself. The end result is that"},{"speaker":"Michael Mowbray","startTime":436.17,"endTime":440.55,"body":"often the client will like your"},{"speaker":"Michael Mowbray","startTime":440.55,"endTime":444.75,"body":"more artistic take. And this is"},{"speaker":"Michael Mowbray","startTime":440.55,"endTime":444.75,"body":"all part of putting the you and"},{"speaker":"Michael Mowbray","startTime":444.75,"endTime":448.59,"body":"your photography that I talked"},{"speaker":"Michael Mowbray","startTime":444.75,"endTime":448.59,"body":"about in the last episode. Maybe"},{"speaker":"Michael Mowbray","startTime":448.59,"endTime":452.1,"body":"they will buy both, maybe they"},{"speaker":"Michael Mowbray","startTime":448.59,"endTime":452.1,"body":"will only buy the one that fits"},{"speaker":"Michael Mowbray","startTime":452.1,"endTime":457.2,"body":"their vision. Either way, you"},{"speaker":"Michael Mowbray","startTime":452.1,"endTime":457.2,"body":"got to create both, and got to"},{"speaker":"Michael Mowbray","startTime":457.2,"endTime":462.12,"body":"express yourself as an artist as"},{"speaker":"Michael Mowbray","startTime":457.2,"endTime":462.12,"body":"well. So far, I've been mostly"},{"speaker":"Michael Mowbray","startTime":462.12,"endTime":465.45,"body":"talking about the why for the"},{"speaker":"Michael Mowbray","startTime":462.12,"endTime":465.45,"body":"photograph, but not so much"},{"speaker":"Michael Mowbray","startTime":465.45,"endTime":468.33,"body":"about the how. And again, as"},{"speaker":"Michael Mowbray","startTime":465.45,"endTime":468.33,"body":"I've said, it's a little"},{"speaker":"Michael Mowbray","startTime":468.33,"endTime":472.14,"body":"difficult to do well or fully"},{"speaker":"Michael Mowbray","startTime":468.33,"endTime":472.14,"body":"explained in an audio podcast."},{"speaker":"Michael Mowbray","startTime":472.59,"endTime":475.83,"body":"But let's give it a go at least"},{"speaker":"Michael Mowbray","startTime":472.59,"endTime":475.83,"body":"from a 10,000 foot level."},{"speaker":"Michael Mowbray","startTime":476.61,"endTime":480.21,"body":"Creating shape and mood and"},{"speaker":"Michael Mowbray","startTime":476.61,"endTime":480.21,"body":"photography is very much about"},{"speaker":"Michael Mowbray","startTime":480.21,"endTime":485.34,"body":"the creation and use of what"},{"speaker":"Michael Mowbray","startTime":480.21,"endTime":485.34,"body":"shadows, shadows add and"},{"speaker":"Michael Mowbray","startTime":485.34,"endTime":489.99,"body":"mystery. They add depth. They"},{"speaker":"Michael Mowbray","startTime":485.34,"endTime":489.99,"body":"add drama, lack of shadows"},{"speaker":"Michael Mowbray","startTime":489.99,"endTime":495.39,"body":"create flatness and openness. We"},{"speaker":"Michael Mowbray","startTime":489.99,"endTime":495.39,"body":"can use shadows to thin a face,"},{"speaker":"Michael Mowbray","startTime":495.75,"endTime":500.85,"body":"or to hide a double chin or to"},{"speaker":"Michael Mowbray","startTime":495.75,"endTime":500.85,"body":"match a dramatic mood. We can"},{"speaker":"Michael Mowbray","startTime":500.85,"endTime":504.39,"body":"use fill light from a reflector"},{"speaker":"Michael Mowbray","startTime":500.85,"endTime":504.39,"body":"or another flash to lighten"},{"speaker":"Michael Mowbray","startTime":504.39,"endTime":507.45,"body":"those shadows and lessen the"},{"speaker":"Michael Mowbray","startTime":504.39,"endTime":507.45,"body":"drama while still retaining"},{"speaker":"Michael Mowbray","startTime":507.45,"endTime":510.93,"body":"shape and form. If you haven't"},{"speaker":"Michael Mowbray","startTime":507.45,"endTime":510.93,"body":"heard this before, then it's a"},{"speaker":"Michael Mowbray","startTime":510.93,"endTime":514.95,"body":"good thing I get to tell you."},{"speaker":"Michael Mowbray","startTime":510.93,"endTime":514.95,"body":"Lighting for photography is all"},{"speaker":"Michael Mowbray","startTime":514.95,"endTime":521.31,"body":"about creating shadows. Shadows"},{"speaker":"Michael Mowbray","startTime":514.95,"endTime":521.31,"body":"are our friend. Sometimes we"},{"speaker":"Michael Mowbray","startTime":521.31,"endTime":525.57,"body":"focus too much on where the"},{"speaker":"Michael Mowbray","startTime":521.31,"endTime":525.57,"body":"light is falling and not enough"},{"speaker":"Michael Mowbray","startTime":525.57,"endTime":530.58,"body":"on where it isn't. Shadows are"},{"speaker":"Michael Mowbray","startTime":525.57,"endTime":530.58,"body":"good. Shadows are necessary. You"},{"speaker":"Michael Mowbray","startTime":530.58,"endTime":534.18,"body":"need shadows and a tonal"},{"speaker":"Michael Mowbray","startTime":530.58,"endTime":534.18,"body":"progression from highlight to"},{"speaker":"Michael Mowbray","startTime":534.18,"endTime":538.26,"body":"shadow in order to create the"},{"speaker":"Michael Mowbray","startTime":534.18,"endTime":538.26,"body":"illusion of depth in a two"},{"speaker":"Michael Mowbray","startTime":538.26,"endTime":540.24,"body":"dimensional element like a"},{"speaker":"Michael Mowbray","startTime":538.26,"endTime":540.24,"body":"photograph."},{"speaker":"Michael Mowbray","startTime":541.86,"endTime":545.01,"body":"master artists paint shadow and"},{"speaker":"Michael Mowbray","startTime":541.86,"endTime":545.01,"body":"highlights to pull the eye"},{"speaker":"Michael Mowbray","startTime":545.01,"endTime":548.16,"body":"around and through an artwork to"},{"speaker":"Michael Mowbray","startTime":545.01,"endTime":548.16,"body":"tell the story and create depth"},{"speaker":"Michael Mowbray","startTime":548.16,"endTime":551.58,"body":"and dimension. We're no"},{"speaker":"Michael Mowbray","startTime":548.16,"endTime":551.58,"body":"different as photographers."},{"speaker":"Michael Mowbray","startTime":552.12,"endTime":557.07,"body":"Often we are tasked with telling"},{"speaker":"Michael Mowbray","startTime":552.12,"endTime":557.07,"body":"the story of a face wide face"},{"speaker":"Michael Mowbray","startTime":557.7,"endTime":560.97,"body":"you short light to thin it"},{"speaker":"Michael Mowbray","startTime":557.7,"endTime":560.97,"body":"placing the more shadowed side"},{"speaker":"Michael Mowbray","startTime":561.0,"endTime":566.31,"body":"towards the camera. long narrow"},{"speaker":"Michael Mowbray","startTime":561.0,"endTime":566.31,"body":"face. Use broad light to create"},{"speaker":"Michael Mowbray","startTime":566.31,"endTime":570.48,"body":"the illusion of width on the"},{"speaker":"Michael Mowbray","startTime":566.31,"endTime":570.48,"body":"face. Have a bump on one side of"},{"speaker":"Michael Mowbray","startTime":570.48,"endTime":574.38,"body":"the nose like I do from catching"},{"speaker":"Michael Mowbray","startTime":570.48,"endTime":574.38,"body":"a baseball with my face. I"},{"speaker":"Michael Mowbray","startTime":574.38,"endTime":578.19,"body":"wouldn't recommend it for you"},{"speaker":"Michael Mowbray","startTime":574.38,"endTime":578.19,"body":"either. If you've got a bump on"},{"speaker":"Michael Mowbray","startTime":578.19,"endTime":581.25,"body":"the one side of your nose make"},{"speaker":"Michael Mowbray","startTime":578.19,"endTime":581.25,"body":"the bump go away by putting"},{"speaker":"Michael Mowbray","startTime":581.25,"endTime":587.1,"body":"light into it. Make it stand out"},{"speaker":"Michael Mowbray","startTime":581.25,"endTime":587.1,"body":"more by putting light or by"},{"speaker":"Michael Mowbray","startTime":587.1,"endTime":591.18,"body":"putting it on the transition"},{"speaker":"Michael Mowbray","startTime":587.1,"endTime":591.18,"body":"from shadow to highlight."},{"speaker":"Michael Mowbray","startTime":592.08,"endTime":596.16,"body":"Emphasize cheekbones by using"},{"speaker":"Michael Mowbray","startTime":592.08,"endTime":596.16,"body":"butterfly or Paramount lighting."},{"speaker":"Michael Mowbray","startTime":596.52,"endTime":598.92,"body":"These are all things you can"},{"speaker":"Michael Mowbray","startTime":596.52,"endTime":598.92,"body":"look up for yourself. I'm going"},{"speaker":"Michael Mowbray","startTime":598.92,"endTime":602.76,"body":"to get into into in great detail"},{"speaker":"Michael Mowbray","startTime":598.92,"endTime":602.76,"body":"on exactly what I mean by short,"},{"speaker":"Michael Mowbray","startTime":602.76,"endTime":604.71,"body":"light, broad, light,"},{"speaker":"Michael Mowbray","startTime":602.76,"endTime":604.71,"body":"butterflied, Paramount all that"},{"speaker":"Michael Mowbray","startTime":604.71,"endTime":609.36,"body":"kind of stuff that's readily"},{"speaker":"Michael Mowbray","startTime":604.71,"endTime":609.36,"body":"available out there. Add tons of"},{"speaker":"Michael Mowbray","startTime":609.36,"endTime":614.34,"body":"drama and mystery by using split"},{"speaker":"Michael Mowbray","startTime":609.36,"endTime":614.34,"body":"light. These are all techniques"},{"speaker":"Michael Mowbray","startTime":614.34,"endTime":617.31,"body":"to learn and know and you can"},{"speaker":"Michael Mowbray","startTime":614.34,"endTime":617.31,"body":"learn these in classes and"},{"speaker":"Michael Mowbray","startTime":617.31,"endTime":621.66,"body":"workshops and books or even"},{"speaker":"Michael Mowbray","startTime":617.31,"endTime":621.66,"body":"online. Although be choosy about"},{"speaker":"Michael Mowbray","startTime":621.66,"endTime":624.99,"body":"where you get your online"},{"speaker":"Michael Mowbray","startTime":621.66,"endTime":624.99,"body":"learning, because any asshole"},{"speaker":"Michael Mowbray","startTime":624.99,"endTime":628.56,"body":"can put a video on YouTube, just"},{"speaker":"Michael Mowbray","startTime":624.99,"endTime":628.56,"body":"like any asshole can have a"},{"speaker":"Michael Mowbray","startTime":628.56,"endTime":632.58,"body":"podcast. Be a discerning"},{"speaker":"Michael Mowbray","startTime":628.56,"endTime":632.58,"body":"consumer and get your info from"},{"speaker":"Michael Mowbray","startTime":632.58,"endTime":638.67,"body":"a qualified asshole. That's your"},{"speaker":"Michael Mowbray","startTime":632.58,"endTime":638.67,"body":"valuable tip of the week. Along"},{"speaker":"Michael Mowbray","startTime":638.67,"endTime":644.1,"body":"with place your light with"},{"speaker":"Michael Mowbray","startTime":638.67,"endTime":644.1,"body":"purpose. Do everything in your"},{"speaker":"Michael Mowbray","startTime":644.1,"endTime":648.99,"body":"photography with a purpose in"},{"speaker":"Michael Mowbray","startTime":644.1,"endTime":648.99,"body":"mind. Here's the latest news"},{"speaker":"Michael Mowbray","startTime":648.99,"endTime":652.59,"body":"from Godox and MoLight. Speaking"},{"speaker":"Michael Mowbray","startTime":648.99,"endTime":652.59,"body":"of lighting with purpose, check"},{"speaker":"Michael Mowbray","startTime":652.59,"endTime":657.06,"body":"out the new XL e x O line of"},{"speaker":"Michael Mowbray","startTime":652.59,"endTime":657.06,"body":"focusing parabolic modifiers"},{"speaker":"Michael Mowbray","startTime":657.06,"endTime":660.27,"body":"from MoLight. These deep"},{"speaker":"Michael Mowbray","startTime":657.06,"endTime":660.27,"body":"parabolics come with a focusing"},{"speaker":"Michael Mowbray","startTime":660.27,"endTime":663.84,"body":"rod that allow you to mount any"},{"speaker":"Michael Mowbray","startTime":660.27,"endTime":663.84,"body":"Bowens mount strobe, then use"},{"speaker":"Michael Mowbray","startTime":663.84,"endTime":667.44,"body":"the adjustable focusing rod to"},{"speaker":"Michael Mowbray","startTime":663.84,"endTime":667.44,"body":"move the light back and forth"},{"speaker":"Michael Mowbray","startTime":667.44,"endTime":670.68,"body":"within the parabolic and this"},{"speaker":"Michael Mowbray","startTime":667.44,"endTime":670.68,"body":"creates different levels of"},{"speaker":"Michael Mowbray","startTime":670.68,"endTime":674.67,"body":"spread and specularity from your"},{"speaker":"Michael Mowbray","startTime":670.68,"endTime":674.67,"body":"light source. It's the type of"},{"speaker":"Michael Mowbray","startTime":674.67,"endTime":677.13,"body":"modifier that you see many"},{"speaker":"Michael Mowbray","startTime":674.67,"endTime":677.13,"body":"fashion and commercial"},{"speaker":"Michael Mowbray","startTime":677.13,"endTime":680.37,"body":"photographers use and that's"},{"speaker":"Michael Mowbray","startTime":677.13,"endTime":680.37,"body":"with good reason. It gives you"},{"speaker":"Michael Mowbray","startTime":680.37,"endTime":683.28,"body":"tremendous control and"},{"speaker":"Michael Mowbray","startTime":680.37,"endTime":683.28,"body":"flexibility when crafting your"},{"speaker":"Michael Mowbray","startTime":683.28,"endTime":687.93,"body":"light. MoLight also includes two"},{"speaker":"Michael Mowbray","startTime":683.28,"endTime":687.93,"body":"layers of diffusion and a grid,"},{"speaker":"Michael Mowbray","startTime":687.96,"endTime":691.83,"body":"allowing you to convert the XL"},{"speaker":"Michael Mowbray","startTime":687.96,"endTime":691.83,"body":"into a more traditional softbox."},{"speaker":"Michael Mowbray","startTime":691.83,"endTime":695.49,"body":"So that gives you flexibility"},{"speaker":"Michael Mowbray","startTime":691.83,"endTime":695.49,"body":"and options with your lighting"},{"speaker":"Michael Mowbray","startTime":695.52,"endTime":699.18,"body":"all from one modifier. And"},{"speaker":"Michael Mowbray","startTime":695.52,"endTime":699.18,"body":"that's what you get with the XL"},{"speaker":"Michael Mowbray","startTime":699.18,"endTime":704.22,"body":"for MoLight. The Godox M 600 D"},{"speaker":"Michael Mowbray","startTime":699.18,"endTime":704.22,"body":"super high power LEDs are"},{"speaker":"Michael Mowbray","startTime":704.22,"endTime":707.13,"body":"arriving this week at MoLight."},{"speaker":"Michael Mowbray","startTime":704.22,"endTime":707.13,"body":"So if you've been searching for"},{"speaker":"Michael Mowbray","startTime":707.13,"endTime":711.69,"body":"an LED that is powerful enough"},{"speaker":"Michael Mowbray","startTime":707.13,"endTime":711.69,"body":"to melt your face, look no"},{"speaker":"Michael Mowbray","startTime":711.69,"endTime":714.63,"body":"further. They might even be in"},{"speaker":"Michael Mowbray","startTime":711.69,"endTime":714.63,"body":"stock when you finally get"},{"speaker":"Michael Mowbray","startTime":714.63,"endTime":717.24,"body":"around to listening to this"},{"speaker":"Michael Mowbray","startTime":714.63,"endTime":717.24,"body":"episode, at least we hope so."},{"speaker":"Michael Mowbray","startTime":719.01,"endTime":722.28,"body":"Thank you again for joining me"},{"speaker":"Michael Mowbray","startTime":719.01,"endTime":722.28,"body":"for a Monday morning cup of Mo"},{"speaker":"Michael Mowbray","startTime":722.43,"endTime":725.7,"body":"please subscribe and follow. I"},{"speaker":"Michael Mowbray","startTime":722.43,"endTime":725.7,"body":"will also be posting more"},{"speaker":"Michael Mowbray","startTime":725.7,"endTime":728.55,"body":"information on the podcast"},{"speaker":"Michael Mowbray","startTime":725.7,"endTime":728.55,"body":"Facebook page, so be sure to"},{"speaker":"Michael Mowbray","startTime":728.55,"endTime":731.67,"body":"follow that as well. And join"},{"speaker":"Michael Mowbray","startTime":728.55,"endTime":731.67,"body":"the Monday morning cup of Mo"},{"speaker":"Michael Mowbray","startTime":731.67,"endTime":736.02,"body":"podcast group where you can ask"},{"speaker":"Michael Mowbray","startTime":731.67,"endTime":736.02,"body":"questions to guest topics and"},{"speaker":"Michael Mowbray","startTime":736.02,"endTime":739.92,"body":"join the rest of the community"},{"speaker":"Michael Mowbray","startTime":736.02,"endTime":739.92,"body":"as we grow this together. Talk"},{"speaker":"Michael Mowbray","startTime":739.92,"endTime":740.67,"body":"to you next week."}]}