{"version":"1.0.0","segments":[{"speaker":"female announcer","startTime":3.659,"endTime":6.479,"body":"Live from"},{"speaker":"female announcer","startTime":3.659,"endTime":6.479,"body":"MoLight Studios in the heartland"},{"speaker":"female announcer","startTime":6.479,"endTime":10.319,"body":"of America, it's your Monday"},{"speaker":"female announcer","startTime":6.479,"endTime":10.319,"body":"morning jolt of hot photography"},{"speaker":"female announcer","startTime":10.319,"endTime":13.679,"body":"tips with a frothy topping of"},{"speaker":"female announcer","startTime":10.319,"endTime":13.679,"body":"the latest product news from"},{"speaker":"female announcer","startTime":13.679,"endTime":18.899,"body":"Godox MoLight. And more. Welcome"},{"speaker":"female announcer","startTime":13.679,"endTime":18.899,"body":"to the Monday morning cup of Mo"},{"speaker":"female announcer","startTime":18.929,"endTime":22.829,"body":"with your host, the man who put"},{"speaker":"female announcer","startTime":18.929,"endTime":22.829,"body":"the MO in MoLight Michael"},{"speaker":"female announcer","startTime":22.829,"endTime":23.669,"body":"Mowbray."},{"speaker":"Michael Mowbray","startTime":31.98,"endTime":34.65,"body":"Welcome to the"},{"speaker":"Michael Mowbray","startTime":31.98,"endTime":34.65,"body":"Monday morning cup of Mo. I'm"},{"speaker":"Michael Mowbray","startTime":34.65,"endTime":38.34,"body":"your host, Michael Mowbray. Each"},{"speaker":"Michael Mowbray","startTime":34.65,"endTime":38.34,"body":"week I pour a cup of coffee and"},{"speaker":"Michael Mowbray","startTime":38.34,"endTime":41.91,"body":"explore a single topic related"},{"speaker":"Michael Mowbray","startTime":38.34,"endTime":41.91,"body":"to professional photography. So"},{"speaker":"Michael Mowbray","startTime":41.94,"endTime":45.09,"body":"here's a question. How did you"},{"speaker":"Michael Mowbray","startTime":41.94,"endTime":45.09,"body":"start your photography business?"},{"speaker":"Michael Mowbray","startTime":45.12,"endTime":49.71,"body":"Did you start part time while"},{"speaker":"Michael Mowbray","startTime":45.12,"endTime":49.71,"body":"working a full time job? Or"},{"speaker":"Michael Mowbray","startTime":49.89,"endTime":53.22,"body":"maybe you're doing that right"},{"speaker":"Michael Mowbray","startTime":49.89,"endTime":53.22,"body":"now and photography is your side"},{"speaker":"Michael Mowbray","startTime":53.22,"endTime":55.83,"body":"hustle. And that's what we're"},{"speaker":"Michael Mowbray","startTime":53.22,"endTime":55.83,"body":"talking about today. side"},{"speaker":"Michael Mowbray","startTime":55.83,"endTime":60.27,"body":"hustles maybe photography is"},{"speaker":"Michael Mowbray","startTime":55.83,"endTime":60.27,"body":"your side hustle, or it started"},{"speaker":"Michael Mowbray","startTime":60.27,"endTime":64.17,"body":"as a side hustle. Or you started"},{"speaker":"Michael Mowbray","startTime":60.27,"endTime":64.17,"body":"a side hustle to your"},{"speaker":"Michael Mowbray","startTime":64.17,"endTime":67.29,"body":"photography. In other words, you"},{"speaker":"Michael Mowbray","startTime":64.17,"endTime":67.29,"body":"started a side hustle to your"},{"speaker":"Michael Mowbray","startTime":67.29,"endTime":70.89,"body":"side hustle, or a side hustle to"},{"speaker":"Michael Mowbray","startTime":67.29,"endTime":70.89,"body":"that side hustle, which gives"},{"speaker":"Michael Mowbray","startTime":70.89,"endTime":73.74,"body":"you multiple side hustles. I"},{"speaker":"Michael Mowbray","startTime":70.89,"endTime":73.74,"body":"just like to say side hustle,"},{"speaker":"Michael Mowbray","startTime":73.89,"endTime":77.58,"body":"according to a Harris poll"},{"speaker":"Michael Mowbray","startTime":73.89,"endTime":77.58,"body":"conducted at the end of 2020 Did"},{"speaker":"Michael Mowbray","startTime":77.58,"endTime":82.8,"body":"you know that 34% of Americans"},{"speaker":"Michael Mowbray","startTime":77.58,"endTime":82.8,"body":"had a side hustle. Now think"},{"speaker":"Michael Mowbray","startTime":82.8,"endTime":85.71,"body":"about it if you don't have one,"},{"speaker":"Michael Mowbray","startTime":82.8,"endTime":85.71,"body":"but you probably have a friend"},{"speaker":"Michael Mowbray","startTime":85.71,"endTime":90.45,"body":"who does or maybe your spouse"},{"speaker":"Michael Mowbray","startTime":85.71,"endTime":90.45,"body":"does. So 34% a third of the"},{"speaker":"Michael Mowbray","startTime":90.45,"endTime":93.12,"body":"population, a third of the"},{"speaker":"Michael Mowbray","startTime":90.45,"endTime":93.12,"body":"working population. I shouldn't"},{"speaker":"Michael Mowbray","startTime":93.12,"endTime":95.67,"body":"say unless kids are getting a"},{"speaker":"Michael Mowbray","startTime":93.12,"endTime":95.67,"body":"side hustle now to what you"},{"speaker":"Michael Mowbray","startTime":95.67,"endTime":98.49,"body":"know, hey, maybe you've got a"},{"speaker":"Michael Mowbray","startTime":95.67,"endTime":98.49,"body":"lemonade stand and you're fixing"},{"speaker":"Michael Mowbray","startTime":98.49,"endTime":101.61,"body":"bikes on the side? I don't know."},{"speaker":"Michael Mowbray","startTime":98.49,"endTime":101.61,"body":"I'm not here to judge another"},{"speaker":"Michael Mowbray","startTime":101.61,"endTime":107.82,"body":"24% plan to start one in 2021."},{"speaker":"Michael Mowbray","startTime":101.61,"endTime":107.82,"body":"That's over half the population."},{"speaker":"Michael Mowbray","startTime":108.48,"endTime":112.02,"body":"So yeah, if they follow through"},{"speaker":"Michael Mowbray","startTime":108.48,"endTime":112.02,"body":"more than half of all Americans"},{"speaker":"Michael Mowbray","startTime":112.02,"endTime":116.1,"body":"have a side hustle. Wow. Things"},{"speaker":"Michael Mowbray","startTime":112.02,"endTime":116.1,"body":"have really changed since I was"},{"speaker":"Michael Mowbray","startTime":116.1,"endTime":120.81,"body":"a kid. Now side hustles our side"},{"speaker":"Michael Mowbray","startTime":116.1,"endTime":120.81,"body":"jobs are not new. They've been"},{"speaker":"Michael Mowbray","startTime":120.81,"endTime":125.04,"body":"around forever. Back in the"},{"speaker":"Michael Mowbray","startTime":120.81,"endTime":125.04,"body":"1970s. Yeah, I'm that old back"},{"speaker":"Michael Mowbray","startTime":125.04,"endTime":129.09,"body":"in the 1970s. When I was growing"},{"speaker":"Michael Mowbray","startTime":125.04,"endTime":129.09,"body":"up common side hustles were"},{"speaker":"Michael Mowbray","startTime":129.09,"endTime":134.01,"body":"things like selling AVON or"},{"speaker":"Michael Mowbray","startTime":129.09,"endTime":134.01,"body":"Tupperware or working on cars in"},{"speaker":"Michael Mowbray","startTime":134.01,"endTime":137.7,"body":"your garage or bartending at"},{"speaker":"Michael Mowbray","startTime":134.01,"endTime":137.7,"body":"night after your day shift"},{"speaker":"Michael Mowbray","startTime":137.7,"endTime":141.75,"body":"things like that. Why do people"},{"speaker":"Michael Mowbray","startTime":137.7,"endTime":141.75,"body":"start a side hustle today"},{"speaker":"Michael Mowbray","startTime":141.75,"endTime":146.76,"body":"though, almost half of Americans"},{"speaker":"Michael Mowbray","startTime":141.75,"endTime":146.76,"body":"with a side hustle 46% said they"},{"speaker":"Michael Mowbray","startTime":146.76,"endTime":149.91,"body":"were motivated to start by the"},{"speaker":"Michael Mowbray","startTime":146.76,"endTime":149.91,"body":"prospect of creating passive"},{"speaker":"Michael Mowbray","startTime":149.91,"endTime":154.89,"body":"income, which is by far the most"},{"speaker":"Michael Mowbray","startTime":149.91,"endTime":154.89,"body":"common reason given. And there"},{"speaker":"Michael Mowbray","startTime":154.89,"endTime":157.89,"body":"are other financial goals"},{"speaker":"Michael Mowbray","startTime":154.89,"endTime":157.89,"body":"motivating this trend as well."},{"speaker":"Michael Mowbray","startTime":158.85,"endTime":164.1,"body":"diversify income was 33% save up"},{"speaker":"Michael Mowbray","startTime":158.85,"endTime":164.1,"body":"for a specific financial goal"},{"speaker":"Michael Mowbray","startTime":164.1,"endTime":169.74,"body":"was 25%. Save up for a specific"},{"speaker":"Michael Mowbray","startTime":164.1,"endTime":169.74,"body":"purchase maybe a vacation 23%."},{"speaker":"Michael Mowbray","startTime":170.22,"endTime":172.5,"body":"Actually, I had a neighbor who"},{"speaker":"Michael Mowbray","startTime":170.22,"endTime":172.5,"body":"did that a number of years ago,"},{"speaker":"Michael Mowbray","startTime":172.53,"endTime":176.58,"body":"they their family wanted to go"},{"speaker":"Michael Mowbray","startTime":172.53,"endTime":176.58,"body":"to Disney. So they took up a"},{"speaker":"Michael Mowbray","startTime":176.58,"endTime":179.46,"body":"paper route, could you not the"},{"speaker":"Michael Mowbray","startTime":176.58,"endTime":179.46,"body":"entire family took a paper"},{"speaker":"Michael Mowbray","startTime":179.46,"endTime":182.64,"body":"route. And I can't remember how"},{"speaker":"Michael Mowbray","startTime":179.46,"endTime":182.64,"body":"many papers they were"},{"speaker":"Michael Mowbray","startTime":182.64,"endTime":185.22,"body":"delivering. But it was like a"},{"speaker":"Michael Mowbray","startTime":182.64,"endTime":185.22,"body":"couple of routes combined"},{"speaker":"Michael Mowbray","startTime":185.22,"endTime":187.77,"body":"together. And they all teamed"},{"speaker":"Michael Mowbray","startTime":185.22,"endTime":187.77,"body":"together to do it. And they"},{"speaker":"Michael Mowbray","startTime":187.77,"endTime":191.1,"body":"raised enough money to pay for"},{"speaker":"Michael Mowbray","startTime":187.77,"endTime":191.1,"body":"their Disney vacation. So you"},{"speaker":"Michael Mowbray","startTime":191.1,"endTime":194.88,"body":"know there are other reasons to"},{"speaker":"Michael Mowbray","startTime":191.1,"endTime":194.88,"body":"do a side hustle might be a one"},{"speaker":"Michael Mowbray","startTime":194.88,"endTime":198.66,"body":"time thing and might be a one"},{"speaker":"Michael Mowbray","startTime":194.88,"endTime":198.66,"body":"time purpose might be something"},{"speaker":"Michael Mowbray","startTime":198.69,"endTime":202.47,"body":"you're looking for a change in"},{"speaker":"Michael Mowbray","startTime":198.69,"endTime":202.47,"body":"the future. And that's what"},{"speaker":"Michael Mowbray","startTime":202.47,"endTime":205.8,"body":"we're getting to for the next"},{"speaker":"Michael Mowbray","startTime":202.47,"endTime":205.8,"body":"level. Money wasn't the only"},{"speaker":"Michael Mowbray","startTime":205.8,"endTime":209.49,"body":"motivator. non financial reasons"},{"speaker":"Michael Mowbray","startTime":205.8,"endTime":209.49,"body":"for starting a side hustle"},{"speaker":"Michael Mowbray","startTime":209.49,"endTime":215.61,"body":"include doing something fun or"},{"speaker":"Michael Mowbray","startTime":209.49,"endTime":215.61,"body":"something they enjoy? 38% Maybe"},{"speaker":"Michael Mowbray","startTime":215.61,"endTime":219.69,"body":"that was the impetus for your"},{"speaker":"Michael Mowbray","startTime":215.61,"endTime":219.69,"body":"photography business. developing"},{"speaker":"Michael Mowbray","startTime":219.69,"endTime":227.4,"body":"new skills 28% testing a"},{"speaker":"Michael Mowbray","startTime":219.69,"endTime":227.4,"body":"specific business idea. 16% So"},{"speaker":"Michael Mowbray","startTime":227.52,"endTime":230.34,"body":"with all this talk about side"},{"speaker":"Michael Mowbray","startTime":227.52,"endTime":230.34,"body":"hustles what are the most common"},{"speaker":"Michael Mowbray","startTime":230.34,"endTime":234.09,"body":"side hustles right now? Well,"},{"speaker":"Michael Mowbray","startTime":230.34,"endTime":234.09,"body":"here are the top 10 delivering"},{"speaker":"Michael Mowbray","startTime":234.09,"endTime":238.02,"body":"food and groceries is number"},{"speaker":"Michael Mowbray","startTime":234.09,"endTime":238.02,"body":"one. So DoorDash things like"},{"speaker":"Michael Mowbray","startTime":238.02,"endTime":242.49,"body":"that. Very close on the heels of"},{"speaker":"Michael Mowbray","startTime":238.02,"endTime":242.49,"body":"that ride sharing. So Uber"},{"speaker":"Michael Mowbray","startTime":242.52,"endTime":245.88,"body":"driving for Uber driving for"},{"speaker":"Michael Mowbray","startTime":242.52,"endTime":245.88,"body":"Lyft. Or my favorite thing in"},{"speaker":"Michael Mowbray","startTime":245.88,"endTime":249.3,"body":"the rural areas. It's not Uber,"},{"speaker":"Michael Mowbray","startTime":245.88,"endTime":249.3,"body":"it's goober, it's a guy with a"},{"speaker":"Michael Mowbray","startTime":249.3,"endTime":254.52,"body":"truck. Number three was starting"},{"speaker":"Michael Mowbray","startTime":249.3,"endTime":254.52,"body":"a blog. I look up recipes. I'm"},{"speaker":"Michael Mowbray","startTime":254.52,"endTime":257.34,"body":"the primary cook in our home,"},{"speaker":"Michael Mowbray","startTime":254.52,"endTime":257.34,"body":"and I like to do it. It's part"},{"speaker":"Michael Mowbray","startTime":257.34,"endTime":261.09,"body":"of my creativity. So I look up"},{"speaker":"Michael Mowbray","startTime":257.34,"endTime":261.09,"body":"recipes all the time, or I'll"},{"speaker":"Michael Mowbray","startTime":261.09,"endTime":265.32,"body":"find a recipe scanning through"},{"speaker":"Michael Mowbray","startTime":261.09,"endTime":265.32,"body":"Instagram and I'll click and"},{"speaker":"Michael Mowbray","startTime":265.32,"endTime":270.27,"body":"will take me to somebody's blog."},{"speaker":"Michael Mowbray","startTime":265.32,"endTime":270.27,"body":"And you'll know you know that"},{"speaker":"Michael Mowbray","startTime":270.27,"endTime":273.75,"body":"it's monetized because you have"},{"speaker":"Michael Mowbray","startTime":270.27,"endTime":273.75,"body":"to scroll through about 75"},{"speaker":"Michael Mowbray","startTime":273.75,"endTime":276.72,"body":"different pages and ads before"},{"speaker":"Michael Mowbray","startTime":273.75,"endTime":276.72,"body":"you actually get to the recipe."},{"speaker":"Michael Mowbray","startTime":277.08,"endTime":281.46,"body":"Tutoring was number four, which"},{"speaker":"Michael Mowbray","startTime":277.08,"endTime":281.46,"body":"I imagine maybe even on the rise"},{"speaker":"Michael Mowbray","startTime":281.46,"endTime":285.66,"body":"today with a lot of distance"},{"speaker":"Michael Mowbray","startTime":281.46,"endTime":285.66,"body":"learning and homeschooling with"},{"speaker":"Michael Mowbray","startTime":285.69,"endTime":289.89,"body":"the whole pandemic going on. So"},{"speaker":"Michael Mowbray","startTime":285.69,"endTime":289.89,"body":"tutoring is probably even hotter"},{"speaker":"Michael Mowbray","startTime":289.89,"endTime":295.98,"body":"commodity online freelancing."},{"speaker":"Michael Mowbray","startTime":289.89,"endTime":295.98,"body":"renting your car was number six."},{"speaker":"Michael Mowbray","startTime":296.01,"endTime":300.3,"body":"I didn't even know that was a"},{"speaker":"Michael Mowbray","startTime":296.01,"endTime":300.3,"body":"thing. I can rent my car I don't"},{"speaker":"Michael Mowbray","startTime":300.3,"endTime":303.63,"body":"want to rent my car, but I could"},{"speaker":"Michael Mowbray","startTime":300.3,"endTime":303.63,"body":"rent my car. That's weird."},{"speaker":"Michael Mowbray","startTime":303.63,"endTime":308.34,"body":"That's like, I don't know. I"},{"speaker":"Michael Mowbray","startTime":303.63,"endTime":308.34,"body":"don't get that listing your"},{"speaker":"Michael Mowbray","startTime":308.34,"endTime":312.09,"body":"house. I don't know if that's a"},{"speaker":"Michael Mowbray","startTime":308.34,"endTime":312.09,"body":"side hustle that you're going to"},{"speaker":"Michael Mowbray","startTime":312.09,"endTime":312.84,"body":"sell your house. I"},{"speaker":"Michael Mowbray","startTime":312.839,"endTime":316.109,"body":"think that's just selling your"},{"speaker":"Michael Mowbray","startTime":312.839,"endTime":316.109,"body":"house, isn't it? So, you know,"},{"speaker":"Michael Mowbray","startTime":316.109,"endTime":319.199,"body":"some of these categories are a"},{"speaker":"Michael Mowbray","startTime":316.109,"endTime":319.199,"body":"little strange. Buy and resell"},{"speaker":"Michael Mowbray","startTime":319.199,"endTime":322.139,"body":"stuff that's been around"},{"speaker":"Michael Mowbray","startTime":319.199,"endTime":322.139,"body":"forever. I see some places."},{"speaker":"Michael Mowbray","startTime":322.199,"endTime":325.229,"body":"There's people on my street"},{"speaker":"Michael Mowbray","startTime":322.199,"endTime":325.229,"body":"where I live, who I think have"},{"speaker":"Michael Mowbray","startTime":325.229,"endTime":327.329,"body":"multiple garage sales during the"},{"speaker":"Michael Mowbray","startTime":325.229,"endTime":327.329,"body":"year. And I'm like, are they"},{"speaker":"Michael Mowbray","startTime":327.329,"endTime":330.959,"body":"going and like buying stuff at"},{"speaker":"Michael Mowbray","startTime":327.329,"endTime":330.959,"body":"other people's garage sales and"},{"speaker":"Michael Mowbray","startTime":330.959,"endTime":334.289,"body":"then marking it up and selling"},{"speaker":"Michael Mowbray","startTime":330.959,"endTime":334.289,"body":"it their own? I swear they are."},{"speaker":"Michael Mowbray","startTime":334.649,"endTime":338.819,"body":"And that's not necessarily a bad"},{"speaker":"Michael Mowbray","startTime":334.649,"endTime":338.819,"body":"idea. You know, it's the basic"},{"speaker":"Michael Mowbray","startTime":338.819,"endTime":342.479,"body":"core of commerce in this country"},{"speaker":"Michael Mowbray","startTime":338.819,"endTime":342.479,"body":"is buying something and"},{"speaker":"Michael Mowbray","startTime":342.479,"endTime":346.799,"body":"reselling it at a higher price."},{"speaker":"Michael Mowbray","startTime":342.479,"endTime":346.799,"body":"Number nine was creating stuff"},{"speaker":"Michael Mowbray","startTime":346.799,"endTime":351.689,"body":"to sell, whether it's on Etsy or"},{"speaker":"Michael Mowbray","startTime":346.799,"endTime":351.689,"body":"other other ways of doing that."},{"speaker":"Michael Mowbray","startTime":352.409,"endTime":356.429,"body":"Number 10 is interesting,"},{"speaker":"Michael Mowbray","startTime":352.409,"endTime":356.429,"body":"helping people move. I thought"},{"speaker":"Michael Mowbray","startTime":356.429,"endTime":361.109,"body":"you just got paid and beer and"},{"speaker":"Michael Mowbray","startTime":356.429,"endTime":361.109,"body":"pizza for that. So I'm a little"},{"speaker":"Michael Mowbray","startTime":361.109,"endTime":364.559,"body":"shocked, however, out of those"},{"speaker":"Michael Mowbray","startTime":361.109,"endTime":364.559,"body":"top 10 that starting a"},{"speaker":"Michael Mowbray","startTime":364.559,"endTime":368.849,"body":"photography business isn't in"},{"speaker":"Michael Mowbray","startTime":364.559,"endTime":368.849,"body":"the top 10. Because for those of"},{"speaker":"Michael Mowbray","startTime":368.849,"endTime":370.949,"body":"us that have been in the"},{"speaker":"Michael Mowbray","startTime":368.849,"endTime":370.949,"body":"industry for a while, it seems"},{"speaker":"Michael Mowbray","startTime":370.949,"endTime":374.039,"body":"like everybody and their"},{"speaker":"Michael Mowbray","startTime":370.949,"endTime":374.039,"body":"brothers sisters cousin is a"},{"speaker":"Michael Mowbray","startTime":374.039,"endTime":377.789,"body":"photographer, right? So here's"},{"speaker":"Michael Mowbray","startTime":374.039,"endTime":377.789,"body":"the question, do you have a side"},{"speaker":"Michael Mowbray","startTime":377.789,"endTime":382.349,"body":"hustle? And what is it? I"},{"speaker":"Michael Mowbray","startTime":377.789,"endTime":382.349,"body":"started a poll in the podcast"},{"speaker":"Michael Mowbray","startTime":382.349,"endTime":385.649,"body":"Facebook group. So when you get"},{"speaker":"Michael Mowbray","startTime":382.349,"endTime":385.649,"body":"done with this, go on over"},{"speaker":"Michael Mowbray","startTime":385.649,"endTime":388.439,"body":"there. And I'm just kind of"},{"speaker":"Michael Mowbray","startTime":385.649,"endTime":388.439,"body":"curious, I just want to kind of"},{"speaker":"Michael Mowbray","startTime":388.439,"endTime":391.589,"body":"take the pulse of the industry."},{"speaker":"Michael Mowbray","startTime":388.439,"endTime":391.589,"body":"And if you could participate in"},{"speaker":"Michael Mowbray","startTime":391.589,"endTime":394.679,"body":"a poll, that'd be awesome. I'd"},{"speaker":"Michael Mowbray","startTime":391.589,"endTime":394.679,"body":"really appreciate it. And I will"},{"speaker":"Michael Mowbray","startTime":394.679,"endTime":400.019,"body":"give the results in a future"},{"speaker":"Michael Mowbray","startTime":394.679,"endTime":400.019,"body":"podcast. As for me, I think most"},{"speaker":"Michael Mowbray","startTime":400.019,"endTime":404.369,"body":"of my adult work life has been a"},{"speaker":"Michael Mowbray","startTime":400.019,"endTime":404.369,"body":"side hustle, or two or three. I"},{"speaker":"Michael Mowbray","startTime":404.369,"endTime":408.239,"body":"started off with normal single"},{"speaker":"Michael Mowbray","startTime":404.369,"endTime":408.239,"body":"jobs like most people do. And"},{"speaker":"Michael Mowbray","startTime":408.239,"endTime":412.109,"body":"after a brief stint in radio, I"},{"speaker":"Michael Mowbray","startTime":408.239,"endTime":412.109,"body":"worked in an ad agency for more"},{"speaker":"Michael Mowbray","startTime":412.109,"endTime":415.739,"body":"than a decade. But towards the"},{"speaker":"Michael Mowbray","startTime":412.109,"endTime":415.739,"body":"end of my ad agency career, I"},{"speaker":"Michael Mowbray","startTime":415.739,"endTime":419.879,"body":"felt a pull to do something, I"},{"speaker":"Michael Mowbray","startTime":415.739,"endTime":419.879,"body":"don't know more. Something that"},{"speaker":"Michael Mowbray","startTime":419.879,"endTime":422.939,"body":"was more creative, more creative"},{"speaker":"Michael Mowbray","startTime":419.879,"endTime":422.939,"body":"than working in an ad agency,"},{"speaker":"Michael Mowbray","startTime":422.939,"endTime":425.399,"body":"you may ask well, yeah, ad"},{"speaker":"Michael Mowbray","startTime":422.939,"endTime":425.399,"body":"agency, you're working with a"},{"speaker":"Michael Mowbray","startTime":425.399,"endTime":428.639,"body":"lot of other people and"},{"speaker":"Michael Mowbray","startTime":425.399,"endTime":428.639,"body":"collaboration to create things."},{"speaker":"Michael Mowbray","startTime":428.939,"endTime":433.109,"body":"I wanted something that was all"},{"speaker":"Michael Mowbray","startTime":428.939,"endTime":433.109,"body":"my own. So I dusted off my old"},{"speaker":"Michael Mowbray","startTime":433.109,"endTime":437.759,"body":"Minolta x 700 and started to get"},{"speaker":"Michael Mowbray","startTime":433.109,"endTime":437.759,"body":"back into photography. This"},{"speaker":"Michael Mowbray","startTime":437.759,"endTime":441.959,"body":"progressed into picking up a"},{"speaker":"Michael Mowbray","startTime":437.759,"endTime":441.959,"body":"used Mumia 645 1000 S Yes,"},{"speaker":"Michael Mowbray","startTime":441.959,"endTime":445.529,"body":"medium format. And doing a"},{"speaker":"Michael Mowbray","startTime":441.959,"endTime":445.529,"body":"little copy standard work for"},{"speaker":"Michael Mowbray","startTime":445.529,"endTime":448.409,"body":"the ad agency when needed. You"},{"speaker":"Michael Mowbray","startTime":445.529,"endTime":448.409,"body":"know, occasionally they just"},{"speaker":"Michael Mowbray","startTime":448.409,"endTime":452.039,"body":"needed a little product shot for"},{"speaker":"Michael Mowbray","startTime":448.409,"endTime":452.039,"body":"a brochure. So I was easy go to"},{"speaker":"Michael Mowbray","startTime":452.039,"endTime":455.699,"body":"for that, shooting it on"},{"speaker":"Michael Mowbray","startTime":452.039,"endTime":455.699,"body":"transparency film. So that's"},{"speaker":"Michael Mowbray","startTime":455.699,"endTime":459.479,"body":"where I started with that stuff."},{"speaker":"Michael Mowbray","startTime":455.699,"endTime":459.479,"body":"Then I started to do headshots"},{"speaker":"Michael Mowbray","startTime":459.479,"endTime":463.169,"body":"for new hires at the ad agency."},{"speaker":"Michael Mowbray","startTime":459.479,"endTime":463.169,"body":"Then, of course, I was asked to"},{"speaker":"Michael Mowbray","startTime":463.169,"endTime":465.689,"body":"photograph of coworkers wedding."},{"speaker":"Michael Mowbray","startTime":463.169,"endTime":465.689,"body":"And then I was asked to"},{"speaker":"Michael Mowbray","startTime":465.689,"endTime":468.779,"body":"photograph and other co workers"},{"speaker":"Michael Mowbray","startTime":465.689,"endTime":468.779,"body":"wedding. And things progressed"},{"speaker":"Michael Mowbray","startTime":468.779,"endTime":472.139,"body":"from there to the point where I"},{"speaker":"Michael Mowbray","startTime":468.779,"endTime":472.139,"body":"felt this incredibly strong pole"},{"speaker":"Michael Mowbray","startTime":472.139,"endTime":476.669,"body":"to leave the high paying job."},{"speaker":"Michael Mowbray","startTime":472.139,"endTime":476.669,"body":"Give up the company car, give up"},{"speaker":"Michael Mowbray","startTime":476.669,"endTime":480.029,"body":"the benefits, give up the seat"},{"speaker":"Michael Mowbray","startTime":476.669,"endTime":480.029,"body":"on the board of directors, and"},{"speaker":"Michael Mowbray","startTime":480.029,"endTime":482.639,"body":"all that kind of stuff and"},{"speaker":"Michael Mowbray","startTime":480.029,"endTime":482.639,"body":"venture out on my own start my"},{"speaker":"Michael Mowbray","startTime":482.639,"endTime":486.089,"body":"photography business. It was a"},{"speaker":"Michael Mowbray","startTime":482.639,"endTime":486.089,"body":"really strong poll, it took a"},{"speaker":"Michael Mowbray","startTime":486.089,"endTime":491.489,"body":"lot of deep thought and prayers"},{"speaker":"Michael Mowbray","startTime":486.089,"endTime":491.489,"body":"and all that kind of stuff. And"},{"speaker":"Michael Mowbray","startTime":491.489,"endTime":494.669,"body":"I imagine a lot of you went"},{"speaker":"Michael Mowbray","startTime":491.489,"endTime":494.669,"body":"through the same process. But I"},{"speaker":"Michael Mowbray","startTime":494.669,"endTime":497.429,"body":"had a side hustle from the very"},{"speaker":"Michael Mowbray","startTime":494.669,"endTime":497.429,"body":"beginning of my photography"},{"speaker":"Michael Mowbray","startTime":497.429,"endTime":500.789,"body":"studio. So when I left to start"},{"speaker":"Michael Mowbray","startTime":497.429,"endTime":500.789,"body":"my photography studio, I started"},{"speaker":"Michael Mowbray","startTime":500.789,"endTime":504.239,"body":"a side hustle. At the same time,"},{"speaker":"Michael Mowbray","startTime":500.789,"endTime":504.239,"body":"I started a small marketing and"},{"speaker":"Michael Mowbray","startTime":504.239,"endTime":509.549,"body":"design agency just to kind of"},{"speaker":"Michael Mowbray","startTime":504.239,"endTime":509.549,"body":"hedge my bet. And truth be told"},{"speaker":"Michael Mowbray","startTime":509.549,"endTime":512.489,"body":"the agency was the majority of"},{"speaker":"Michael Mowbray","startTime":509.549,"endTime":512.489,"body":"my income for the first few"},{"speaker":"Michael Mowbray","startTime":512.489,"endTime":515.129,"body":"years. Because it took me a"},{"speaker":"Michael Mowbray","startTime":512.489,"endTime":515.129,"body":"while to slowly grow the"},{"speaker":"Michael Mowbray","startTime":515.129,"endTime":518.039,"body":"photography business to the"},{"speaker":"Michael Mowbray","startTime":515.129,"endTime":518.039,"body":"point where it really could"},{"speaker":"Michael Mowbray","startTime":518.039,"endTime":521.969,"body":"become the dominant source of my"},{"speaker":"Michael Mowbray","startTime":518.039,"endTime":521.969,"body":"work and income. Around the same"},{"speaker":"Michael Mowbray","startTime":521.969,"endTime":524.459,"body":"time I was getting some"},{"speaker":"Michael Mowbray","startTime":521.969,"endTime":524.459,"body":"notoriety for my work and I was"},{"speaker":"Michael Mowbray","startTime":524.459,"endTime":527.339,"body":"approached to be an adjunct"},{"speaker":"Michael Mowbray","startTime":524.459,"endTime":527.339,"body":"professor at the local technical"},{"speaker":"Michael Mowbray","startTime":527.339,"endTime":531.659,"body":"college. So that became my new"},{"speaker":"Michael Mowbray","startTime":527.339,"endTime":531.659,"body":"side hustle teaching portraiture"},{"speaker":"Michael Mowbray","startTime":531.659,"endTime":535.439,"body":"on Mondays at Madison College. I"},{"speaker":"Michael Mowbray","startTime":531.659,"endTime":535.439,"body":"also began to travel the country"},{"speaker":"Michael Mowbray","startTime":535.439,"endTime":537.929,"body":"giving presentations and"},{"speaker":"Michael Mowbray","startTime":535.439,"endTime":537.929,"body":"teaching workshops for the"},{"speaker":"Michael Mowbray","startTime":537.929,"endTime":541.319,"body":"myriad state photography"},{"speaker":"Michael Mowbray","startTime":537.929,"endTime":541.319,"body":"conventions. And that's, that's"},{"speaker":"Michael Mowbray","startTime":541.319,"endTime":545.159,"body":"yet another side hustle. Still"},{"speaker":"Michael Mowbray","startTime":541.319,"endTime":545.159,"body":"photography related,"},{"speaker":"Michael Mowbray","startTime":545.46,"endTime":549.36,"body":"but a side hustle nonetheless."},{"speaker":"Michael Mowbray","startTime":545.46,"endTime":549.36,"body":"Advanced a few years and I saw"},{"speaker":"Michael Mowbray","startTime":549.36,"endTime":552.75,"body":"the opportunity to help"},{"speaker":"Michael Mowbray","startTime":549.36,"endTime":552.75,"body":"introduce Godox flash equipment"},{"speaker":"Michael Mowbray","startTime":552.75,"endTime":556.68,"body":"to the US market so I created"},{"speaker":"Michael Mowbray","startTime":552.75,"endTime":556.68,"body":"MoLight as yet another side"},{"speaker":"Michael Mowbray","startTime":556.68,"endTime":560.7,"body":"hustle. Now it's become a"},{"speaker":"Michael Mowbray","startTime":556.68,"endTime":560.7,"body":"majority of my work in the"},{"speaker":"Michael Mowbray","startTime":560.7,"endTime":563.25,"body":"photography studio and"},{"speaker":"Michael Mowbray","startTime":560.7,"endTime":563.25,"body":"photography education have"},{"speaker":"Michael Mowbray","startTime":563.25,"endTime":566.82,"body":"regressed back to being a side"},{"speaker":"Michael Mowbray","startTime":563.25,"endTime":566.82,"body":"hustle. So I guess you could"},{"speaker":"Michael Mowbray","startTime":566.82,"endTime":570.06,"body":"call this podcast a side hustle"},{"speaker":"Michael Mowbray","startTime":566.82,"endTime":570.06,"body":"as well. How many side hustles"},{"speaker":"Michael Mowbray","startTime":570.06,"endTime":574.98,"body":"do I have? I don't know. I do"},{"speaker":"Michael Mowbray","startTime":570.06,"endTime":574.98,"body":"like having a lot of irons in"},{"speaker":"Michael Mowbray","startTime":574.98,"endTime":578.94,"body":"the fire. It can be maddening at"},{"speaker":"Michael Mowbray","startTime":574.98,"endTime":578.94,"body":"times, and it's definitely not"},{"speaker":"Michael Mowbray","startTime":578.94,"endTime":582.39,"body":"for everyone drives my wife"},{"speaker":"Michael Mowbray","startTime":578.94,"endTime":582.39,"body":"crazy, but she understands me"},{"speaker":"Michael Mowbray","startTime":582.39,"endTime":586.8,"body":"and who I am. For me I chalk it"},{"speaker":"Michael Mowbray","startTime":582.39,"endTime":586.8,"body":"up to wanting and needing to be"},{"speaker":"Michael Mowbray","startTime":586.83,"endTime":590.4,"body":"a creator. I need to create"},{"speaker":"Michael Mowbray","startTime":586.83,"endTime":590.4,"body":"things whether it's photographs,"},{"speaker":"Michael Mowbray","startTime":590.7,"endTime":596.34,"body":"or businesses or books, or"},{"speaker":"Michael Mowbray","startTime":590.7,"endTime":596.34,"body":"podcasts or even blueberry"},{"speaker":"Michael Mowbray","startTime":596.34,"endTime":601.35,"body":"scones. So what drives you to do"},{"speaker":"Michael Mowbray","startTime":596.34,"endTime":601.35,"body":"what you do do if you have a"},{"speaker":"Michael Mowbray","startTime":601.35,"endTime":605.91,"body":"side hustle? What is driving"},{"speaker":"Michael Mowbray","startTime":601.35,"endTime":605.91,"body":"that? additional income, more"},{"speaker":"Michael Mowbray","startTime":605.91,"endTime":611.55,"body":"autonomy, the chance to test a"},{"speaker":"Michael Mowbray","startTime":605.91,"endTime":611.55,"body":"business idea. Just know if you"},{"speaker":"Michael Mowbray","startTime":611.55,"endTime":618.45,"body":"do have a side hustle, you're"},{"speaker":"Michael Mowbray","startTime":611.55,"endTime":618.45,"body":"definitely not alone. Here's the"},{"speaker":"Michael Mowbray","startTime":618.45,"endTime":621.57,"body":"latest news from Godox and"},{"speaker":"Michael Mowbray","startTime":618.45,"endTime":621.57,"body":"MoLight. Godox recently"},{"speaker":"Michael Mowbray","startTime":621.57,"endTime":624.45,"body":"announced the next evolution of"},{"speaker":"Michael Mowbray","startTime":621.57,"endTime":624.45,"body":"their Qt series of studio"},{"speaker":"Michael Mowbray","startTime":624.45,"endTime":629.58,"body":"strobes. The third generation Qt"},{"speaker":"Michael Mowbray","startTime":624.45,"endTime":629.58,"body":"threes, the cuties are the top"},{"speaker":"Michael Mowbray","startTime":629.58,"endTime":632.28,"body":"of the food chain for Godox"},{"speaker":"Michael Mowbray","startTime":629.58,"endTime":632.28,"body":"strobes. They're built like"},{"speaker":"Michael Mowbray","startTime":632.28,"endTime":635.61,"body":"tanks and they can take a"},{"speaker":"Michael Mowbray","startTime":632.28,"endTime":635.61,"body":"pounding. They have incredibly"},{"speaker":"Michael Mowbray","startTime":635.61,"endTime":639.81,"body":"short flash durations and rapid"},{"speaker":"Michael Mowbray","startTime":635.61,"endTime":639.81,"body":"recycled times, which makes them"},{"speaker":"Michael Mowbray","startTime":639.81,"endTime":643.56,"body":"ideal for freezing motion. They"},{"speaker":"Michael Mowbray","startTime":639.81,"endTime":643.56,"body":"also have very tight color"},{"speaker":"Michael Mowbray","startTime":643.56,"endTime":647.61,"body":"accuracy in color stable mode,"},{"speaker":"Michael Mowbray","startTime":643.56,"endTime":647.61,"body":"so great for commercial"},{"speaker":"Michael Mowbray","startTime":647.61,"endTime":652.05,"body":"photographers as well. The new"},{"speaker":"Michael Mowbray","startTime":647.61,"endTime":652.05,"body":"Qt three series takes us even"},{"speaker":"Michael Mowbray","startTime":652.05,"endTime":657.3,"body":"further as they can fire up to"},{"speaker":"Michael Mowbray","startTime":652.05,"endTime":657.3,"body":"20 times per second Yes 20"},{"speaker":"Michael Mowbray","startTime":657.33,"endTime":663.21,"body":"frames per second. I often shoot"},{"speaker":"Michael Mowbray","startTime":657.33,"endTime":663.21,"body":"my cutie 602 at 10 frames per"},{"speaker":"Michael Mowbray","startTime":663.21,"endTime":668.07,"body":"second. And these new models can"},{"speaker":"Michael Mowbray","startTime":663.21,"endTime":668.07,"body":"do twice as many as long as you"},{"speaker":"Michael Mowbray","startTime":668.07,"endTime":670.86,"body":"have a camera that can shoot at"},{"speaker":"Michael Mowbray","startTime":668.07,"endTime":670.86,"body":"that rate and that's why I'm"},{"speaker":"Michael Mowbray","startTime":670.86,"endTime":675.06,"body":"capped at 10. I'm shooting a"},{"speaker":"Michael Mowbray","startTime":670.86,"endTime":675.06,"body":"Sony A seven R three that can do"},{"speaker":"Michael Mowbray","startTime":675.06,"endTime":679.23,"body":"10 frames per second. When I had"},{"speaker":"Michael Mowbray","startTime":675.06,"endTime":679.23,"body":"a Canon five d mark three that"},{"speaker":"Michael Mowbray","startTime":679.23,"endTime":681.87,"body":"was only five frames per second,"},{"speaker":"Michael Mowbray","startTime":679.23,"endTime":681.87,"body":"but some of the newer cameras"},{"speaker":"Michael Mowbray","startTime":681.87,"endTime":687.9,"body":"coming out can get up to 20."},{"speaker":"Michael Mowbray","startTime":681.87,"endTime":687.9,"body":"Godox has also replaced the"},{"speaker":"Michael Mowbray","startTime":687.9,"endTime":691.92,"body":"traditional modeling light with"},{"speaker":"Michael Mowbray","startTime":687.9,"endTime":691.92,"body":"a 40 watt LED making it not only"},{"speaker":"Michael Mowbray","startTime":691.92,"endTime":696.18,"body":"more powerful than a traditional"},{"speaker":"Michael Mowbray","startTime":691.92,"endTime":696.18,"body":"modeling bulb, but also daylight"},{"speaker":"Michael Mowbray","startTime":696.18,"endTime":701.28,"body":"balanced and cooler than a"},{"speaker":"Michael Mowbray","startTime":696.18,"endTime":701.28,"body":"tungsten bulb. These new third"},{"speaker":"Michael Mowbray","startTime":701.28,"endTime":705.57,"body":"generation flashes will also"},{"speaker":"Michael Mowbray","startTime":701.28,"endTime":705.57,"body":"power down to one 256 power."},{"speaker":"Michael Mowbray","startTime":706.26,"endTime":711.87,"body":"They're available in 400 612 100"},{"speaker":"Michael Mowbray","startTime":706.26,"endTime":711.87,"body":"watt second models and the QT."},{"speaker":"Michael Mowbray","startTime":712.8,"endTime":716.1,"body":"Three, the third generation"},{"speaker":"Michael Mowbray","startTime":712.8,"endTime":716.1,"body":"Series of strobes will be"},{"speaker":"Michael Mowbray","startTime":716.1,"endTime":721.14,"body":"arriving at MoLight Soon we have"},{"speaker":"Michael Mowbray","startTime":716.1,"endTime":721.14,"body":"those on order. In other MoLight"},{"speaker":"Michael Mowbray","startTime":721.14,"endTime":724.2,"body":"News, the long awaited shipment"},{"speaker":"Michael Mowbray","startTime":721.14,"endTime":724.2,"body":"of SNAP soft boxes will be"},{"speaker":"Michael Mowbray","startTime":724.2,"endTime":728.61,"body":"arriving any day. They've been"},{"speaker":"Michael Mowbray","startTime":724.2,"endTime":728.61,"body":"unloaded from the cargo ship and"},{"speaker":"Michael Mowbray","startTime":728.61,"endTime":732.27,"body":"are making their way across the"},{"speaker":"Michael Mowbray","startTime":728.61,"endTime":732.27,"body":"country as we speak. So watch"},{"speaker":"Michael Mowbray","startTime":732.27,"endTime":734.55,"body":"the MoLight social media"},{"speaker":"Michael Mowbray","startTime":732.27,"endTime":734.55,"body":"accounts for an official"},{"speaker":"Michael Mowbray","startTime":734.55,"endTime":737.7,"body":"announcement for when they have"},{"speaker":"Michael Mowbray","startTime":734.55,"endTime":737.7,"body":"arrived back in stock. So what's"},{"speaker":"Michael Mowbray","startTime":737.7,"endTime":742.29,"body":"going to be coming into all the"},{"speaker":"Michael Mowbray","startTime":737.7,"endTime":742.29,"body":"snaps off boxes, the MoPhO"},{"speaker":"Michael Mowbray","startTime":742.59,"endTime":747.54,"body":"parabolic diffused umbrella and"},{"speaker":"Michael Mowbray","startTime":742.59,"endTime":747.54,"body":"watch for more details on"},{"speaker":"Michael Mowbray","startTime":747.54,"endTime":751.47,"body":"several exciting new products"},{"speaker":"Michael Mowbray","startTime":747.54,"endTime":751.47,"body":"that MoLight is adding to the"},{"speaker":"Michael Mowbray","startTime":751.47,"endTime":756.51,"body":"lineup. Thank you again for"},{"speaker":"Michael Mowbray","startTime":751.47,"endTime":756.51,"body":"joining me for Monday morning"},{"speaker":"Michael Mowbray","startTime":756.51,"endTime":760.83,"body":"cup of Mo please subscribe and"},{"speaker":"Michael Mowbray","startTime":756.51,"endTime":760.83,"body":"follow. I will be posting more"},{"speaker":"Michael Mowbray","startTime":760.83,"endTime":764.31,"body":"information on the podcast"},{"speaker":"Michael Mowbray","startTime":760.83,"endTime":764.31,"body":"Facebook page. So be sure to"},{"speaker":"Michael Mowbray","startTime":764.31,"endTime":767.67,"body":"follow that as well. And join"},{"speaker":"Michael Mowbray","startTime":764.31,"endTime":767.67,"body":"the Monday morning cup of Mo"},{"speaker":"Michael Mowbray","startTime":767.67,"endTime":771.39,"body":"podcast group where you can ask"},{"speaker":"Michael Mowbray","startTime":767.67,"endTime":771.39,"body":"questions suggest topics and"},{"speaker":"Michael Mowbray","startTime":771.39,"endTime":774.9,"body":"join the rest of the community"},{"speaker":"Michael Mowbray","startTime":771.39,"endTime":774.9,"body":"as we grow this together. Talk"},{"speaker":"Michael Mowbray","startTime":774.9,"endTime":775.68,"body":"to you next week."}]}