Standing Out in a Saturated Market: Social Media Tips for Hairstylists

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with hairstylist marketing expert and co-host Jodie Brown to break down what it really takes to stand out as a hairstylist in 2025. With social media becoming more saturated than ever, simply posting pretty hair pictures isn’t enough to attract and book your dream clients.

Hunter shares the most effective strategies for cutting through the noise, building trust with potential clients, and using social media as a powerful tool for business growth. Whether you feel like your content is getting lost in the algorithm or you're struggling to convert engagement into bookings, this episode is packed with actionable insights to help you refine your marketing strategy.

Key Takeaways:

🔹 Why Posting Hair Photos Isn’t Enough Anymore – Learn why hairstylists need to shift their focus beyond just showcasing their work.

🔹 The #1 Social Media Mistake Stylists Make – Avoid the biggest misstep that’s keeping potential clients from booking with you.

🔹 How to Optimize Your Profile for Discoverability – Simple SEO strategies to make sure your ideal clients can actually find you.

🔹 Understanding the Client Journey on Social Media – Learn how to meet potential clients where they are, from awareness to booking.

🔹 The Truth About Trends & Engagement – Should you be chasing viral trends? Hunter and Jodi discuss when to leverage them and when to ignore them.

Why You Should Listen:

If you’re tired of posting and hoping for the best, or wondering why your content isn’t converting into paying clients, this episode is a must-listen. Hunter and Jodi break down how to refine your social media strategy, create content that resonates with the right audience, and ultimately, book more dream clients with less effort.

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