Why don’t clients trust hairstylists anymore & how do we change it?

In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the rising trust gap between hairstylists and their clients—and what independent stylists can do to repair it. From price confusion to boundary backlash, Hunter unpacks the real reasons clients are questioning the salon industry and how stylists can respond with strategy (not snark).

Joined by marketing expert Jodie Brown, they break down survey data, industry trends, and real social media commentary to explore how the pandemic reshaped client expectations—and how you can meet them without sacrificing your own values or sanity.

Key Takeaways:

🧠 Where the Trust Broke Down: Explore how pandemic-era shifts, price hikes, and boundary setting led to client skepticism—and how to reverse it.

💬 Rebuilding the Relationship: Learn how to approach policy enforcement and pricing from a place of clarity and professionalism (not passive-aggressive rants).

💸 The Truth About Pricing Perception: Discover why transparent, package-based pricing builds more trust—and helps clients feel good about booking with you.

⚖️ Balance Respect With Results: Hear how successful stylists are maintaining boundaries and creating client loyalty with strategic systems and messaging.

🌟 A Better Booking Experience: Learn why today’s consumers expect upfront info, emotional connection, and a premium feel from the very first interaction.

Why You Should Listen:

If you've ever wondered why clients ghost, push back on policies, or hesitate to invest—this episode gives you the honest answers. Whether you’re brand new or booked out, Hunter will help you reframe how you show up online and behind the chair so you can attract clients who trust you and happily pay your prices.

Because building a modern beauty business isn’t just about having boundaries—it’s about communicating them with care.

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