Is Package Pricing Still The Right Move In 2025?

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown dig into whether session package pricing still makes sense right now. If you keep hearing mixed advice about a la carte, hourly, parts and labor, or packages, this conversation gives you a clear way to decide what works for your business and your clients in 2025.

Whether you want simpler menus, fewer surprises at checkout, or a model that better reflects transformations instead of line items, you will learn how to choose a structure that protects your time and margin while staying easy for clients to understand.

Key Takeaways:

🧭 What Each Model Signals: A quick breakdown of a la carte, hourly, parts and labor, and session packages and what each one communicates to clients.
 🧩 Why Packages Still Convert: How all inclusive sessions reduce confusion, build trust, and attract clients who want a clear A to B result.
 🪜 When Packages Do Not Fit: Why color corrections often work best with an hourly approach and how to handle special cases.
 🧮 Price From Your Numbers: Use real service timing, product costs, and demand to build packages that are profitable and sustainable.
 🗣 Write Menus Clients Understand: Use client language, surveys, and simple descriptions so people can self select the right package.
 🚫 Avoid A La Carte in Disguise: Keep package options focused and limited so the menu stays clear and conversion friendly.
 🎯 Attract Your Ideal Client: Position packages to serve people who value outcomes and leadership so you can do your best work.

Why You Should Listen:

If you want pricing that feels modern and client friendly without sacrificing profit, this episode gives you a practical framework to evaluate your menu and update it with confidence. Tune in for a straight talking guide to choosing the right model for 2025 and making it work in your business.

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