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The Modern Hairstylist ™ Podcast
Teaching you how to grow your beauty business as a hairstylist or salon owner without the overwhelm by implementing modern strategies so you can reclaim time, freedom and energy from working behind the chair.
The Modern Hairstylist ™ Podcast
Generic Business Advice Might Be Sending You In The Wrong Direction
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down something Hunter has been seeing come up again and again in his private coaching calls: stylists spiraling over business advice that was never meant for them in the first place.
Hunter shares three real conversations he had recently with stylists who were each convinced they had a major problem in their business. Spoiler: none of them actually did. This episode is about learning how to filter the noise, read your own numbers, and stop letting general advice pull your focus away from what actually matters for your unique situation.
Key Takeaways:
🔢 Your Numbers Are The Answer: The fastest way to know whether a piece of business advice applies to you is to look at your data. If your numbers tell you something is working, it is working, regardless of what a podcast, an expert, or an Instagram post says you should be worried about.
🚫 One-Size-Fits-All Advice Has A Ceiling: General industry advice is built for the majority, and the majority has not hit six figures yet. Once you are in that space, your business is too unique and too nuanced for blanket rules to reliably apply. Hunter is clear that what got you here is probably not what gets you further.
🎯 You Have To Diagnose The Right Problem First: Hunter walks through his framework for identifying whether you have the right problem paired with the right fix, the wrong problem with the right fix, or some messy combination of both. Fixing the wrong thing, no matter how well you do it, will not move the needle.
💡 More Leads Is Not Always The Answer: In one of the three examples, a salon getting 10 new client requests a day was convinced they needed better SEO. They did not. They had a conversion problem. Hunter breaks down why chasing more traffic when your follow-through is broken is a waste of time and energy.
🧠 Stop Rebranding When Your Brand Is Working: Hunter gets into why hairstylists, especially creative ones, tend to gravitate toward fun, visible fixes like a rebrand when the real issue is something less exciting to tackle. If ideal clients are finding you and booking, your brand is not the problem.
Why You Should Listen: If you have ever heard something on a podcast, in a class, or from a mentor and immediately started questioning everything about your business, this episode will help you get out of your own head. Hunter gives you a practical way to evaluate advice against your own numbers so you can stop spiraling and start focusing on what actually needs your attention right now.
