Convenience Marketing Group with Tim Lazor

4 Steps To Drive New Retail Sales: Guaranteed!

April 14, 2021 Tim Lazor
Convenience Marketing Group with Tim Lazor
4 Steps To Drive New Retail Sales: Guaranteed!
Chapters
Convenience Marketing Group with Tim Lazor
4 Steps To Drive New Retail Sales: Guaranteed!
Apr 14, 2021
Tim Lazor

SHOW NOTES:
How Your Retail Marketing Should Be Driving Sales…

 Step #1

Uncover The New Value Your Company Creates.

You might be surprised

Not features and benefits, old school.

Situations.

Value feels like something specific

Around a problem define it.

Specific and innovative program of solutions that make problem go away

 

Step #2 

Then, Creatively Differentiate That Value. HOW?

Look at you and competitors, sharks and cage match

Competitors are not passive or static

Take into account 4 Forces affecting you and competitors

Threat of new competitors esp non-traditional

Power of your customers

Power of your suppliers

Threat of substitues Electric for gas?

 

GO VERY DEEP?

Who do you want to challenge?

What do you BELIEVE. Your ideology?

Some other questions to consider: 

What is my unique point of view toward customers and why we serve them?

Why do we do this? 

Why does our company matter? 

If we went out of business today, would people miss us? 

How do we do what we do better? 

What specifically do we do better?

 

Boil down to a statement: We are the only _________ that creates value to make ________ go away for ________________.

Marketing Magic happens focus and sacrifice

What you say vs. where and how.

 

Step #3

Tell Your Target.

Complete marketing and creative and media and digital plan

Implement

Engage

 

 

Step #4

Drive Sales. 

Learn as you go, re apply

Marketing strategy is never static

Fun

Tim Lazor
www.conveniencemarketing.net
[email protected]
412-423-0044

Show Notes

SHOW NOTES:
How Your Retail Marketing Should Be Driving Sales…

 Step #1

Uncover The New Value Your Company Creates.

You might be surprised

Not features and benefits, old school.

Situations.

Value feels like something specific

Around a problem define it.

Specific and innovative program of solutions that make problem go away

 

Step #2 

Then, Creatively Differentiate That Value. HOW?

Look at you and competitors, sharks and cage match

Competitors are not passive or static

Take into account 4 Forces affecting you and competitors

Threat of new competitors esp non-traditional

Power of your customers

Power of your suppliers

Threat of substitues Electric for gas?

 

GO VERY DEEP?

Who do you want to challenge?

What do you BELIEVE. Your ideology?

Some other questions to consider: 

What is my unique point of view toward customers and why we serve them?

Why do we do this? 

Why does our company matter? 

If we went out of business today, would people miss us? 

How do we do what we do better? 

What specifically do we do better?

 

Boil down to a statement: We are the only _________ that creates value to make ________ go away for ________________.

Marketing Magic happens focus and sacrifice

What you say vs. where and how.

 

Step #3

Tell Your Target.

Complete marketing and creative and media and digital plan

Implement

Engage

 

 

Step #4

Drive Sales. 

Learn as you go, re apply

Marketing strategy is never static

Fun

Tim Lazor
www.conveniencemarketing.net
[email protected]
412-423-0044