In this episode, Convenience Marketing Group President Tim Lazor interviews Luke Maurer.
Luke is CEO of Digital Marketing firm Ad Giraffe AND owner of BJ Maurer Ford Dealership. He brings a 1-2 marketing punch and perspective to the C-Store Industry when he discusses:
- The essential, but sometimes taken-for-granted role cars play in the convenience industry (How else do most customers get on the lot?)
- EV vs Gas cars. Implications for C-stores.
- The dramatic beginnings of the family business during the Great Depression.
- How to use digital and social media to reach c-store customers in real time and engage with them.
- The robust c-store capabilities Facebook brings to the marketplace.
- Thinking about C-store Customer Lifetime Value.
Questions C-STORES Must Answer
- How to get out of the “2 items for a low price” rut.
- Where should you start digital marketing to reach more customers and get more foot traffic on lot and inside your store?
- New thinking about How to promote the FOOD category within a convenience store. Where would we start?
- DIGITAL DILEMA: How do we find potential convenient store customers through digital platforms?
- From beginning to end, what does customer engagement look like step-by-step?
- What are some common mistakes people make when trying to promote their business digitally and socially?
- Is there a difference between digital marketing and social marketing?
- What is “content creation” and “brand story?”
- How do you budget for and measure your digital and social marketing initiatives? Are they measurable?
- You are a single location? How can digital and social marketing apply here?
- What are some resources our listeners should check out?
- Pricing and cost considerations?
Tim Lazor, The Convenience Marketing Group
412-423-0044
412-400-3144
http://www.conveniencemarketing.net
http://conveniencemarketing.net/