It should come as no surprise that because of the internet, the entire landscape of selling a physical product has changed and will continue to change. The subtle ways that a business communicates with a potential customer will ultimately result in them clicking the purchase button. So, how do you start communicating and making those connections with your target market? For a startup fashion brand, this is most easily done through blogging. In today’s episode, we're talking about how to use blogging to grow your audience.