Start Your Sustainable Fashion Brand

Ep. 47 How to Use Storytelling to Build Your Fashion Brand

February 01, 2023 Shannon Lohr of Factory45 Season 2 Episode 47
Ep. 47 How to Use Storytelling to Build Your Fashion Brand
Start Your Sustainable Fashion Brand
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Start Your Sustainable Fashion Brand
Ep. 47 How to Use Storytelling to Build Your Fashion Brand
Feb 01, 2023 Season 2 Episode 47
Shannon Lohr of Factory45

Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today.


Resources mentioned in this episode:

Apply to Factory45: factory45.co/apply

Show Notes

Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today.


Resources mentioned in this episode:

Apply to Factory45: factory45.co/apply